Stylish Visuals:-The first thing visitors see is the web design of the website; therefore, you do not want them to see something that does not fit well with the overall theme of the website. It is important to remember that if the website design fails to impress the visitors, they will not waste a single moment before exiting the website and moving on to the next one. They do not tolerate sloppy websites. All this put increasing pressure on the web designers to create the most stylish and beautiful web designs that not only are a visual treat for the visitors, but help in improving the overall sales of the business. Thus, the first and foremost emphasis should be on creating an impressive web design.
Slogan :-This tells the visitors about the main information of services the website is dealing in. If the website is selling online stuff, then the slogan can be “affordable items for sale” or something similar, the visitors should know what the main purpose of the website really is and why should they even consider spending sometime on the website? What will they gain in return? When the visitors are clear on this, they will answer the question whether they really want to avail the website services and products or not.
Shading :-It is a way to make subtle design changes in the website, for example, if the mouse cursor is on a specific area, that area is highlighted, and when the cursor moves away, that area gets dark again. Such subtle techniques make all the difference in making the best out of the website experience for the visitors. Although these things might appear small and insignificant at observations, but the users can easily distinguish between a unique website and a template web design that has been copied from some other website.
Space:-There should be a balance between website design elements and empty spaces. There is no need for the web designers to fill out every inch of the website with design elements and different features, as it severely creates an imbalance and the visitors are quick at noticing it. It not only gives a cluttered look, but it also overwhelms the visitors and the end result is that they do not like the website and do not visit it again.
Subheadings :-There is a great importance of the headings and subheadings in a website, they not only make it easier for the visitors reading the content, but to their better reading experience. It is very difficult to make out the main point of the long paragraphs in the website. Classifying the content with the help of sub headings not only helps visitors, but it also creates a better impression on the visitors. They do not have enough time to waste on the irrelevant nonsense discussed on the web pages. Keeping things organized and forming bullets and sub headings is the best practice used by all the successful websites.