There is a reason that so many businesses are online, and there is a reason why many new startups get their start on line and often stay strictly online. It’s because the internet offers so much when it comes to promoting your business, both products and services.
Are you taking full advantage of what the internet has to offer? If you aren’t it’s likely you’re missing out on sales and new customers. Here are some tips on easy ways that you can start using the internet to effectively implement and online marketing plan. It’s missing some of the technicalities, but it’s meant to be a jumping point.
Use Great Content
Whatever your business model, you want your website and blog to be a resource where people can come for the information they need in whatever field it is your business is in. You want to give them accurate information and share with them what they want and need to know.
If you are throwing together nonsensical articles that have nothing to do with your field then your blog is going to be a failure and people will be less likely to visit your site, or buy from you. Give them well researched info, and include a call to action on every page and on every blog post. This can be as simple as a link to order the item or service you’re talking about, or an email address where they should contact you for more information.
Use Your Keywords
Keywords sometimes get a bad rap, but that is just because of the bad tactic of keyword stuffing that used to be popular as a way to get found with Google. Now that Google punishes websites for doing that some people forget that keywords are still important. You just need to not use them too much.
The important thing is picking the right keywords for your site. Use the Google keyword tool to find out popular keywords and phrases and pick some that are looked up a lot, but don’t have a ton of competition. If you put your keyword in your title and then just a couple time in about 300 or more words of post, you should be safe.
Use Social Media
When you are looking for the right promotion methods, you can never go wrong with social media. With thousands of people using social media you are sure to reach great new clients and it also helps build trust with your current customers.
Promote by sharing blog posts, posting photos and info on products and services, and by offering deals and contests to your followers.
Take advantage of all that the internet has to offer. Don’t be afraid to use email to attract customers, offer newsletters, and even chat directly with your customers on social media. You’ll be amazed at what success your marketing plan brings you.