If you’re just starting a business or are running your own small business, you likely don’t have the money to start huge marketing campaigns. While getting the word out about your business can be best achieved through great marketing campaigns, it’s not always easy to do with little to no budget. Luckily, there are things your small business can do that will boost your marketing without costing you a lot of money. To show you how, here are three nearly free ways to market your small business.
Create An Effective Business Blog
Any modern business that’s functioning today should have a website. Along with this website, an updated and relevant blog can be a huge help to your online presence with only minimal marketing effort. However, you have to be contributing good content to your business blog in order for this strategy to work. Kim Garst, a contributor to Entrepreneur.com, writes that by posting content that meets the needs and desires of those within your target market, you will create a marketing machine that will bring in new customers as well as continue to intrigue your existing customers. And if your content is useful enough, you could even get some of your current visitors to share your content on their own social channels, getting even more attention to your company.
Become A Social Media Master
Social media can be an amazing platform for reaching a large number of people. But while it generally doesn’t cost anything to create a business profile on most social media websites, it can take a decent amount of time to build up your social presence. Not only that, but R.L. Adams, a contributor to Forbes.com, shares that usually your progress can be accelerated through paying for more exposure. But even without these two things, taking advantage of the marketing tool that is social media can help bring a lot more eyes to your company and help to spread the word about the work you’re doing.
Build A Relationship With Media Outlets
If you don’t feel like you can get enough traction going for your business on your own, you can always try to build relationships with media outlets who can then talk up your company to those in their own sphere of influence. Ben Gran, a contributor to Kabbage.com, writes that businesses can use Help A Reporter Out to become an expert in their field and have their business name used in relevant media stories. Additionally, by staying current with public issues and how your business could relate to them, you could also be proactive by feeding potential news stories to media outlets that would include a mention of your business. And once you’ve built these relationships, they can help your business throughout the life of your company.
To help market your business without spending a lot of money, use the tips mentioned above for some grassroots marketing ideas.