Poor signage is a common sight, and there are plenty of examples if you look closely at what you can see on the road or street every time you go out. Since signage is affordable – it is, in fact, one of the most affordable advertising tools you can find – some of us have the mistaken impression that we can just come up with whatever design we can think of, and it’s good. But just because it’s affordable doesn’t mean that we should be haphazard in creating our business signage; far from it. If you have poor signage for your business, you are throwing away good money which you could otherwise use for something else, so it’s important to pay attention to your signage and make sure that it can help you reach your advertising and marketing goals. Here, then, are some top tips on creating the best signage for your brand and business.
- Keep It Legible And Visible
Have you ever heard of the saying ‘less is more?’ Well, it is certainly true when it comes to signage because if you keep your message short and sweet, you will have more visible signage and signage that is easier to understand. Signage can come in different shapes and sizes, so one of your foremost responsibilities is to make sure that the size you have chosen is appropriate for whatever distance you think your sign will be read from. Think about its location and placement, and think also about any obstacles which may hide it from passers-by. Legibility and visibility are the two most crucial aspects of any good signage.
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- Stay Away From Clutter
If you want your business sign to be effective, it’s important to stay away from clutter, which is something that an experienced printer in Stockport like Harveyboard Print & Digital knows and understands. You want your message to be clear and easily understood, so keep your words to a minimum. Try not to crowd your signage with too many text lines or words, especially if people will read it from a distance. Think also about white space – white space is crucial to your sign because it can make your message easier to read and understand. If you have white space in your signage, it can be tempting to fill it up with copy – but avoid this as well because too much copy will make your sign more difficult to read. Ideally, you should leave about 30% to 40% of your sign’s area as white space.
- Think Carefully About The Fonts And Types
As a general rule, it is best for you to choose font styles and types which are clean and crisp. Most of the fonts used today have different weights, which range from regular to bold, extended, black, and more, so it’s best if you could use this to your advantage and give preference or priority to the key parts of your overall message. Many people also think that capital letters will be easier to read than lower-case letters because they are larger, but this isn’t the case at all. In fact, in certain tests, experts have concluded that signs with both upper case and lower case letters offer better legibility from a distance compared to letters which are all capital.
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