When it comes to ecommerce, store owners need to do all that they can to stand out from the crowd and appeal to their target customer. The product listing page is one area where they can do this and making improvements here could make a big difference to your sales and take your business to the next level. So, how can you make the perfect product listing page?
First, you need to make sure that you are using high-quality, professional-standard product photos. This will be what the visitor looks at first and will be quickly deterred with low-quality, amateurish shots. In addition to high-quality shots from different angles, you should also include a lifestyle shot or video of the product in use.
Informative & Engaging Descriptions
After viewing the images, the visitor will then turn their attention to the product description. Keep in mind that they cannot physically hold and feel the product, so you need to provide detailed descriptions which are not boring. Instead of simply listing what the products main details are, think about what benefits these can bring the consumer and add some personality to these descriptions.
Clear Delivery Options
People do not want to wait until they are in the checkout stage to know what their delivery options are, so these should be on this page too. Ideally, you will have a few delivery options available including next day delivery and free delivery – it is important that you find a reliable courier that you can use so that delivery options are always met too.
Stock notices are helpful for letting consumers know when you are running low on a particular product, plus this is actually a clever marketing tactic because it adds an element of fear over missing out and shows that the product is popular. This can be a highly effective strategy for encouraging people to buy then and there as opposed to waiting while also helping people to avoid missing out.
If the product comes in a range of sizes, colours, materials etc then you also need to include this information on the page. Additionally, if there are different options like colour then it is important to have photographs of these different variations as opposed to just photos of one variation.
The product listing page is an area that needs a lot of attention as an ecommerce store owner and you will want to do all that you can to convert visitors into customers. These are the main areas to focus on which will enable you to do this and could make a difference to the success of your store and help you to build a better reputation for your ecommerce business.