Social networking has become one of the most common of all internet activities. This activity speaks such volumes, it is now difficult to ignore the conversations and interactions taking place across the social web. Sites the likes of Facebook, Twitter, and Pinterest have become the object of marketers around the world.
While a lot of marketers understand that social media is one of the answers, very few of them are getting it right. These five tips will help you leverage the social channel in a way that strengthens your existing internet marketing strategies.
1. Plan Ahead
There is no need to even attempt to tackle social media without a plan. You need to account for strategies that align with your existing goals, and effective ways to measure your results. A well-rounded plan will also consider that things change rapidly and adapting on the fly is sometimes necessary. Social media is indeed a new way of marketing, but many of the same rules exist.
2. Be Active
From MySpace to LinkedIn, there are tons of profiles in the social media space sitting dormant with no activity. Many of these profiles belong to brands that took the plunge, but for one reason or another, threw in the towel. Although establishing a powerful presence in this domain can be a challenge, there is no success without consistent activity. You need to be sharing, engaging, and communicating with your followers.
While it sounds easy, being active in the social space is easier said than done. This is especially the case for the busy marketer with their hands tied in so many nots. Luckily, you can make sure your presence is felt by doing things like scheduling your posts and sharing relevant content other people created. Social media is a commitment, for sure, but it all fits into the schedule when you learn how to better utilize and manage your time.
3. Share Good Content
The importance of content is not limited to your website or blog. It follows you wherever you have a presence. In the social arena, content takes many forms. For example, it could be the video you share on Tumblr, or the simple status update you post on Facebook. Whatever form your content takes, it must be of the highest quality in order to make an impact.
Maintaining an active presence is vital to success in the social channel, but you just can’t post content for the sake of being active. Taking this approach will result in content that is plain ineffective or comes off as spam, which isn’t a good look no matter where you’re distributing your message. Good content is something your fans will value and deem worthy of sharing with others.
4. Monitor and Measure
Like many aspects of marketing, social media can be a frustrating ordeal. It is very difficult to tell what is working and what isn’t when you’re not paying attention. Whether you are creating a presence on Facebook, Twitter, Pinterest, or a combination of other platforms, you need to commit to monitoring and measuring your efforts.
At one time, the lack of intelligence was one of the biggest barriers standing in the way of social media marketing, but things have changed for the better. With all the built-in tracking systems, third-party services, and apps, there are more than enough tools available. These days, there is no excuse for not reviewing and making decisions based on your data.
5. Think Community
Your social media marketing strategy will be much more effective if you learn how to build communities around it. These communities yield a tremendous amount of power, to the point where it can be difficult to succeed without them. It is the community that keeps your brand in the spotlight through shares, recommendations, and discussions. If you can build a strong community, you can thrive at social media marketing.
The formula to successful social media integration is being concocted right before our eyes. It is up to marketers to use it in ways that enable it to be effective. The rules are simple enough, but getting there can be tough, which is why it pays to plan and prepare before you act. Strap up with these sharp pointers when laying out your social media marketing strategy to make sure you’re ready for whatever.
Got some additional SMM tips for us? Feel free to share them in a comment?