Top 3 Benefits of Mobile Marketing for Small Business

The increasing technological capabilities and widespread use of smartphones dictate that companies embrace mobile marketing to stay relevant. Your business will screech to a premature halt without some form of marketing, but in today’s fast paced environment mobile marketing is imperative to your business success. Smartphones have expanded the functionality of traditional phones, and as … Read more

Tips for planning a mobile marketing strategy

Mobile marketing simply refers to a strategic way of two or more sided method of marketing communication between a business and its target customer base.  On an average every five persons among six has a mobile connection. The impact of such marketing criteria on purchasing patterns of the consumers though is dependent on numerous factors; … Read more