Social media marketing (SMM), a form of Internet marketing that means utilizing social media platform (social networking sites) for their brand’s marketing. It is a widely used term, primarily the methodical use of online mediums to expand one’s base over the internet. In other words, it can be termed as building your business through many … Read more
The increasing technological capabilities and widespread use of smartphones dictate that companies embrace mobile marketing to stay relevant. Your business will screech to a premature halt without some form of marketing, but in today’s fast paced environment mobile marketing is imperative to your business success. Smartphones have expanded the functionality of traditional phones, and as … Read more
If you’re setting up a new business, the most cost-effective way of marketing and promoting your new venture is online. After all, if you’re Internet-savvy, then not only will you be using the Internet to market your business, you’ll be using it to sell your products/services too, perhaps through an e-shop or via your website. … Read more