Instagram is a social network that I adopted as soon as I launched my blog. A way both personal and creative to share a few slices of life! It soon became clear that developing his account was not so easy. How to have more followers on Instagram and win subscribers without selling his soul to the devil?
When I wrote the first version of this article, I peaked at 218 subscribers. At the time when I rewrite it entirely, I was close to 2400 subscribers. I was able to take advantage of the advice found here and there on the web … and I decided to share with you these tips that helped me.
Since Instagram was acquired by Facebook, it is increasingly difficult to develop its account because the social network has implemented an algorithm that reduces the visibility of publications. However, there are “good practices” that, in my opinion, will never be harmful!
Winning Subscribers on Instagram: Classic Rules of a Social Network
First, there is a simple principle on Instagram as on other social networks: to win subscribers, you have to get involved in the network. Really get involved. I note that often, for lack of time (or by laziness, it must be confessed), I just like the photos that pass before my eyes without necessarily making the effort to write a comment, to go looking for new accounts…
But it is indeed when you get involved that you get the most benefits in terms of visibility!
Instagram being a social network, we receive the same types of advice as on other networks:
Complete Your Biography Carefully And Choose a Profile Picture;
Do not flood subscribers with low value added photos;
Take advantage of the network’s social functions: to be interested in others while respecting the ethical principles that we know well (sincerity, no advertising of the type “I follow you if you follow me and if I do not subscribe”, etc.);
Offer quality content. Some use the network just to share their daily life with friends and family (and often have private accounts where they only accept those they know), others – that’s my case – also use them to discover talented photographers, dream in front of beautiful destinations, find ideas for deco …
Here is how to get IG followers and post Unique and qualitative content
Instagram remains a network of “beautiful images”. It can be blamed for maintaining a cult of perfection, however, most accounts that develop quickly and well are those who post a quality content.
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These are neat images, not necessarily taken with a SLR last but still well framed, not blurry…
A story to tell
I also think, after a few years spent on this network, that people appreciate hearing a unique and personal “voice” even behind a (beautiful) image.
Share an anecdote, a scene of life, a few stories to feed his account, to get out of the “picture book” a little cold. It’s not easy when you like to keep some discretion, but I’m sure it plays.
You may have read thousands of books on the subject, nothing prepares you for the immensity of Birkenau, this silence, this decor that stretches as far as the eye can see. . You may have read hundreds of books about it, nothing can be prepared for Birkenau’s vastness. The silence. The sheer size of a place so large that your eyes can not even reach its limits.
Make your account known
Instagram is a network at the heart of your digital life … and to have more followers, you have to give it a place: enhance your Instagram account on your blog (through an icon or by embedding some pictures in his articles), relay his photos Instagram on his Facebook page, create referrals between the platforms that you manage so that we know the existence of your account, mention his account in his newsletter…
Nothing also prevents you from making a little more explicit push about your account, by posting a message on your blog or on another network to encourage people to join you on Instagram. I did it 2 or 3 times this year and it allowed me to win a few dozen subscribers.
Exploit hashtags and geolocation
According to a 2015 study by Dan Zarrella, analyzing nearly 1.5 million Instagram photos, putting hashtags on his photos increases both the number of likes and the number of comments. Like on Twitter, hashtags make it easy to find all the photos related to the same theme.
I discovered very recently that a practice that I was using hurt my account: like many people, I do not want to “parasitize” the legend of my photo by posting 25 hashtags in! So I tended to post my list of hashtags in comment. I have the impression, today, that I gain more subscribers by limiting myself to a few hashtags and integrating them directly into the legend of the photo.
After several months spent stagnating at the same number of Instagram followers, this allowed my account to start winning again.
You can also enable geolocation on your photos. Thus, they will be more easily associated with a specific place when a person will search for information on the place in question (city, restaurant, trade …), an additional way to gain visibility.
Use Instagram filters
According to another Yahoo Labs / Georgia Tech study, photos using a filter are 21% more likely to be viewed and 45% more likely to receive comments than unfiltered photos. According to the study, “an increase in contrast and exposure positively affects the number of views and comments”. Same thing for retouching that increases the temperature of a photo by making it warmer.
On the other hand, increasing the saturation tends to have a negative – albeit minimal – impact on the views even though it is positive for the comments. It goes back to the conclusions of Dan Zarrella, who said that photos with low saturation won 598% more likes compared to brightly colored photos! Similarly, the bright photos collected 592% more likes compared to the dark photos.
Finally, users of the social network prefer filters or retouching that enhance a photo without distorting the filters that transform a snapshot. We remain in a search for authenticity at this level.
For my part, I no longer use the filters offered by Instagram, I prefer to manually change some settings (contrast / sharpness especially) to improve the rendering of my photos … but I avoid the heavy editing that lies too much on the original photo. And the best thing is that you can save your favorite Instagram photos for free with the most powerful Instagram Photo Downloader.