Just having a website isn’t really interacting with your customers. If they are emailing you or purchasing something from you, then they might feel as though you are interacting when you reply to them or send a note within their order. However, there are even more ways in which you can talk to your customers, reach out to them, and make them feel more like you care.
Here are a few ways to reach out to customers and let them know you are listening and that you care about them. Some of them are more direct, while others require that you know what your customers want to see and read from you and your business.
People love to read, and one of the new ways of reading for everyone online is through blogs. They are where you get your news, hear about new products, and learn the things you need to learn. Business blogs help you get your brand out there and it helps you build trust with your readers and customers.
It helps to blog often, make sure that you are sharing useful information, and to make sure the information you share is what you readers want to read. That means reaching out to them via your blog, email, and even on social media.
Social media is an excellent way to build trust with your clients, and to reach out to new people. Using social media reaches across states and across countries. Not only does it offer you a place to share your products, ideas, and even links to your blog posts, it also allows you to talk directly to your customers without something as personal as an email.
You need to make sure that you answer their messages in a timely manner, and professionally. You also want to make sure that you are responding to comments on your wall, as timely and professionally as possible. You can quickly lose trust and customers if you aren’t careful!
Newsletters are a little less personal than an email, since you aren’t reaching out directly to a single individual, but they are still a great way to get more customer interaction. Newsletters might be considered a dying art, even the email ones, to some, but they are still an important way to build trust and interest with customers.
Now that people use their smartphones for everything, from reaching out to businesses to checking online reviews. MMS texting allows you to share ads and photos, and even coupons, with your customers. Just like a newsletter, your customers would sign up for this distinction, helping you make sure you’re not spamming anyone.
Get personal with the people that are interested in your products or services and they’ll be happier shopping with you.