Most of the people think that there isn’t any need of a blog for their company because they have social media network to share the content on. If you are one of them then you are doing absolutely wrong. Blogging is called as traditional social media as it is in business since early 2000. There isn’t only one benefit to blog your business but there are many.
In this article I am going to discuss 4 reasons why your company must have a blog. Let’s have a look on them and make your company blog today. 
- Drive Traffic:
Well blogging is used as a marketing technique to make your business more successful. Blog actually gives you the opportunity to create relevant content and to generate more traffic.
Here let me tell you what you actually need to do. Make a blog on your website; it will give you one foundation for all your social media networks. No matter if you are doing business on any social media network like Facebook, Twitter, Instagram, LinkedIn, snapchat or what. Just post the link to your blog post on your social channels and your followers will come to your blog. People like content, they will surely read if you write some stuff. And if they come to your blog, they will also check out the services you are providing.
So if you think you don’t need any blog and still will get enough traffic, then trust me you are on wrong side. Go open your laptop, create a blog on your website and start generating more traffic. It is simple as well as easy way to grab more audience so let’s do it.
- Branding:
If you want to build some thought leadership in front of your competitors and wants to do some better branding for company then of course, blogging is one of the easiest and the simplest ways of doing this. Create your blog and use it for posting videos, infographics, photos, camera shots, slideshare, presentation or any other content in order to boost your brand. If you have great leadership skills and you have expertise to speak about your content then your blog might help you in becoming a powerful influencer too. So don’t waste your time on thinking just go and create your blog and start sharing your content. Trust me you won’t regret on your decision.
- For Better Reputation And Credibility:
Well, you can use your blog to answer different question of audience. Your blog can be used to deliver the content in the way you want it to be delivered. You can tell different stories related to your company on your blog in order to satisfy the queries of your visitors if they have any. All you need to do is promote transparency through your blog and develop your trust over your clients.
Moreover you can also use your blog to announce something important. If you have some nearby event that’s worth attending or you are hiring some more staff or there is some change in your company policy then announce it on your blog instead of distributing banners or brochures.
- Better Relationship With Your subscribers/ Feedback:
Well if you want to know that how much your clients are satisfied with your services and products. Then just go, create a blog, post something about your product there and ask your visitors to leave some comments about it. It is the easiest as well as simple way of knowing either your customers are happy with you or not. Blogs provides a way to create a deepest relationship with your customers. Of course a healthy relationship with your customers is a key for a successful business.
Want to check out some companies who are using blogs? Check out StyleWe and their blog, KissMetrics, Shopify and there are many more.
I hope the above three benefits will convince you that you need a blog for you company. It is beneficial as well as economical way to create a better relationship with clients. No matter if you are a newbie or have some expertise in your business, I will suggest you to start working on your company blog today.