Today, let’s talk about a different E-Commerce platform. One that more and more companies are quickly growing to prefer over their old platforms like Shoppify and osCommerce.
I know exactly what you’re think: Why should I bother with switching to yet another E-Commerce platform? I just spent so much time and effort on this one. The answer to that question is the answer as to why Magento is considered the authority for E-Commerce website development.
It’s also exactly what we’re going to explore together today.
What is Magento?
This is the easiest question to answer about Magento. It’s an open source E-Commerce store that gives you a wide array of features, scalability for when your store needs to become larger and flexibility.
That’s Magenta in a nutshell.
Why Do People Choose Magento?
“Oh.”, you’ll say about Magento. Then you’ll add, “It’s another E-Commerce platform. Great. Why should I care about it?”
The answer to that question is also the answer as to why so many businesses are adopting it as their E-Commerce software.
“Ah!”, you’ll exclaim. “There’s probably a good reason that companies like Behr, OfficeMax, FIJI Water and Vizio decided to use it.”, you’ll then add just moments before you ask, “So it must have some great features, right?”
You’re right. I think it’s got the best features available of any E-Commerce software available on the market today.
Below is my very brief list of the features I find the most important.
1. It’s Open Source
About seven or so years ago, you’d be skeptical to trust any type of software labeled as “open source.” Everyone assumed that “open source” was synonymous with the words “problematic”, “inferior” and “hacker bait”.
While some of these claims may have been more legitimate than others, that was seven years ago.
Today, open source means is synonymous with “easy to extend”, “reliable”, “secure” and “designed to be secure from hackers”. While this doesn’t hold true with all software, it certainly does with Magento.
2. Multiple Stores With One Installation
Most E-Commerce software only lets you manage one store per installation. While this isn’t the worst thing in the world, it is an annoyance.
If you want to be able to have multiple stores in the same installation, you have to shove them into one sub-category of your main store and hope for the best. Again, this isn’t the ideal way to make things work.
Magento allows you to manage multiple stores from one administration panel. You can configure it to use stores on different domains, with different IP addresses and even ones with different security certificates.
3. It’s Easy to Maintain
I honestly blame the fact that Magento is open source for this one, but it’s one of the easiest platforms to maintain and keep up to date.
If you’re familiar with some of the older software that’s out there, then you’ll understand the headache of upgrading. I once had to hire someone to upgrade an installation of one of my E-Commerce installations because the latest patch required you to be familiar with writing your own patches and then using a Unix program to apply it.
I wasn’t happy about that.
Magento makes everything simple by making the upgrade process simplified into just a few clicks. You can choose the version of Magento you want to upgrade to in your dashboard, click upgrade and you’re done.
4. Detailed & Customizable Analytics
I’ve found the analytics provided within Magento to be the most powerful point in persuading me to switch over to it.
Allow me to elaborate on this. Not only do you get the basic features that analytics should have, such as the ability graph things and lists that can sort your products by the field you want to sort them by, but you also get access to analytics that can be combined with Google Analytics.
This means that once you’ve performed the right SEO work on your product pages, you can develop strategies to make your most popular products do better in search engines, which translates to more sales.
I love the sound of that.
Magento is a Powerful E-Commerce Platform
The extensibility and ease that Magento provides allows you to run it with minimal upkeep. Even if managing multiple stores or worrying about SEO isn’t your thing, you do get the raw power that the vanilla Magento installation provides.
If you haven’t tried Magento, I’d recommend that you try it now. You have to try it to see why it’s considered the authority for E-Commerce website development That’s all there is to say on that matter.
James Hoyle is a web design enthusiast and a magento expert. He is currently working with as a freelance designer and blogger and loves every bit of his work.