If you want your business to survive in the competitive world of modern business, you have to have a solid and trusted brand. It’s impossible to increase your customer base and sales if your target audience doesn’t know or trust your brand. Lucky for you, there are strategies you can adopt that will increase brand awareness and ensure your business thrives.
- Use Influencers to Your Advantage
Influencers already have an established audience that knows and trusts them. If they’re happy to mention your product or service and discuss your brand in their content, it’s going to increase your reach and increase awareness of your product. Let’s give you an example to show how it works. Imagine you create prints for people’s homes and offices. You can increase awareness by providing influencers with examples of your work and asking them to pose with it and then share the images on social media. There are a range of different influencers depending on your business.
- Use Branded Packaging
Using special branded packaging makes it special. Even though you’ve ordered it, receiving it in the mail and having it wrapped in well-designed custom packaging somehow makes it feel more like a gift. Using your own logo and branding enhances the customer experience. If you make sure your packaging is environmentally friendly, you’ll make an even bigger impression.
- The Power of SEO
Most consumers rarely look past the first page of search results so your aim should be to appear on the first page. SEO, or Search Engine Optimization, are strategies you can use to make sure this happens. There are lots of different tools you can use if you want to do it yourself. Alternatively, you can use the services of an SEO provider.
- Freebies
Do you know anyone who doesn’t like receiving free stuff? Probably not, because we all love it. Get your brand and logo printed on pens, Frisbees, mouse mats, a custom magic 8 ball from MagicLogoBall, and anything else you think your customers might be interested in. Give your freebies away at a local festival, with every order over a certain amount, corporate events, and anywhere else you’d like your brand to be known.
- Grow Your Social Media Community
Everyone knows about the power of Facebook, but don’t forget about Instagram because it’s definitely a platform to use if you want to reach out to consumers and grow your brand. Encourage your customers to post images of your products or services and to sing your praises. Add Twitter to your social media strategy because it’s also very effective for brand awareness. It gives you the opportunity to publish news and interact with customers already talking about your business.
- Impressive Content
Another great way to get your brand known is to deliver valuable and engaging content that can be shared on other blogs. Guest posting can still be a very powerful way of getting your name know in an industry. However, your content has to be of high quality.
- Infographics
If you want to display interesting data and statistics, infographics are a cool way to do it. You’ll find them getting shared far and wide, which makes them perfect for building your brand.