Owning an ecommerce company is both exciting and rewarding. A big misconception many people have is that you can just build a site, put some products up and expect the sales to come rolling in. Well, owning an online company requires extensive effort, a ton of marketing and sometimes lots of money and resources.
Some of the basics needed to grow and build and Ecommerce company are obviously a clean and clear website which is user friendly, both in terms of design and the navigation of the site. You typically have a few seconds for a potential customer to stay or leave the site, so you want to make sure it’s built in a way that will keep the customer in the site, which hopefully will turn into a transaction. Something very important to understand is, knowing the products, the industry and the customer. A great example of this is AvaCare Medical, an online medical supply and equipment company servicing the home bound patient. Their typical customer is a senior or a disabled individual. They therefore built a crisp, gorgeous site that is extremely easy for someone older to navigate. They also created all these great buying guides to help customers in their buying decisions.
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Another key element is the marketing that is required after all this is done. Utilizing all the social media platforms should be a priority for both promoting the company and customer interaction. Creating unique engaging emails is also something that drives in sales. You can also use emails to let customers know of any sales and promotions. Besides the social media and email marketing, lots of industries are different, but trying to get some media attention could be great for the company as well as advertising on other sites and having a sales team driving traffic to your site.