All businesses want the same thing: more customers. That’s because more customers equal to more profit, but the question of how to achieve this goal can yield a variety of often contradictory answers. Do you know that attracting consumers to your website is an art.
In the digital age, being more visible online quickly translates into more customers. The more people that visit your website, the more chances that you have to make a sale. That means making sure that you are not only attracting existing customers to your web pages but a steady stream of new visitors as well. If your website view rates are looking sparse, here are some proven tips for giving your website traffic a boost.
Adverts have certainly changed since the widespread adoption of the internet. Now, consumers no longer have to tolerate TV breaks for adverts, but they must also cope with a non-stop barrage of advertising messages, no matter where they spend their time online. Any business that is not paying for advertising is limiting the impact of its organic online presence, which can be bolstered by paid-for-adverts. Consider integrating your existing marketing campaigns with:
- Display advertising
- Social media advertising
Don’t forget to use your keywords in both your organic and paid-for marketing, and the combination will have a positive impact on your website visitor numbers.
While content remains at the heart of digital marketing, the challenge of getting your content seen by more people is ongoing. That’s where social platforms come in. However, it’s not enough to simply post and cross-post on your social pages. Tailor your tweets, Instagram posts, and status updates so that they are relevant to the platform (short and snappy on Twitter, image-heavy on Insta, etc). The intention is to create demand for your product or your brand, which means that you have to learn from marketing guides about the best methods of building that demand. Social media marketing is simply one way of increasing your online visibility and expanding both demand and website visitors naturally.
You can have the best website design and the ultimate content, but if your website is slow, outdated, or hard to navigate around, then you will be punished by Google and other search engines when it comes to ranking on search engine result pages. You need to approach your website setup with a firm focus on SEO, which is about more than using keywords and the right alt-text on images. Ask your designer to make your business website SEO friendly. Make sure that you have also considered the following:
- Title tags
- Meta descriptions
- Removal of duplicate content
- URL structure
- Site speed
These are the basics of on-page SEO, and your site will attract visitors a lot more effectively if you pay more attention to the technical SEO needs of your website.
Digital marketing is all about increasing awareness and demand for your product, your brand, and your company culture. That demand is going to play a critical role in your potential for growth, and you dismiss the need to perfect it at your own risk. If you want to see your website visitors and your profits grow in 2020, then it’s time to start paying more attention to how you represent yourself online and the growth strategies that may be holding you back.