For businesses, Tiktok can be a potent marketing tool. There are a billion active users on Tiktok- teens, seniors, politicians, celebrities, other businesses – scrolling through their feeds, looking for content that catches their eye. If your business can produce eye-catching video content, you may be able to reach a wider audience and boost your bottom line.
Not sure where to start? Here are some TikTok video content ideas for businesses.
Show Behind The Scenes Footage
The internet is a curious bunch. Your customers and potential clients are likely curious about what goes on behind the scenes at your business. Why not give them a peek with some fun and interesting behind-the-scenes footage? This type of content will humanize your brand and make it more relatable.
For example, if you’re a photographer you could show a behind-the-scenes video of a photoshoot, and if you run a restaurant you could show the kitchen prep. Even if you own a clothing boutique you could show how new inventory is unpacked and displayed.
Just be sure to keep things lighthearted and avoid showing any sensitive information.
Feature Customers or Clients
Your customers and clients are the lifeblood of your business. Show them some love by featuring them in a Tiktok video. You could do a quick interview-style video, or even just show them using your product or service.
This is a great way to show off your happy customers, and give potential customers or clients some social proof that you’re worth doing business with.
Just be sure to get permission from anyone you feature in your videos.
Millions of people use TikTok as an educational tool, searching for tutorials and how-to videos on everything from makeup to cooking to car maintenance. If your business offers a handy product or service, you could produce a Tiktok video showing people how to use it.
This is an effective way to show off your expertise, and give people a taste of what they can expect if they do business with you. Keep in mind that these types of videos are especially popular if they’re about trending, controversial, or relatively unknown topics. Like a tutorial on the top smart farming practices.
Tiktok gives anyone the ability to go live and connect with their audiences in real time. This can be an easy way to not just show off your products or services, but also to answer customer questions in an attempt to solve problems and connect.
Live videos are also a great way to build hype for upcoming sales or events.
Just be sure to promote your live video in advance, so people know when to tune in.
These are a few top ideas for business-related TikTok videos. With a little creativity, you can think of many more. Just remember to keep things fun, interesting, and relatable, and you’re sure to engage your audience and increase your bottom line.