Businesses have taken on new forms and are now extending—or even exclusively operating—online! It takes much less effort, hassle and cost to sell clothes online than to open a brick-and-mortar store and you instantly get a wider potential customer base. With shoppers getting more comfortable purchasing online, here’s a quick and easy guide to starting your dream business:
- Choose a relevant and memorable URL and shop name.
With so many brands to compete with, having either physical or virtual stores, make sure your shop name is one that’s easy to remember. This is what business professionals call “brand recall.” Plus points for coming up with one that’s relevant to your products. Not only is it easier to remember but has higher likelihood of appearing on the first page of online search results.
- Know what tools you need to get started.
Do you know what tools you need to sell clothes online? Clothes? Check! Photographer? Maybe you count if you’re good at it. How about an ecommerce platform? Or an online payment system? Have you thought about social media accounts? Email? Delivery system?
You can work out the kinks as you go along but launching with the complete tools, processes and marketing essentials will save you a ton of headaches. It’ll also help you start on the right footing and build a solid brand reputation.
- Categorize your products correctly.
Your site should be user-friendly so it’s enticing for people to have a look around. If you care about your customers, creating a seamless and enjoyable shopping experience is a must. This also means having your site designed to be visually appealing and easy to navigate through.
- The quality of your product pictures matter.
One thing that would help your products sell themselves is good product photography. Great photos would showcase your products as the stars. Keep in mind to have several angles taken so your consumers get the complete 360-degree look at each item. You can opt to have them modeled or not. If you’re not confident in the photography skills of anyone on your team, hire a professional. It’ll be worth the investment.
- Make sure your product descriptions are accurate.
Be sure to accurately describe each from fabric to size with any additional information your customers would need to be fully satisfied with their purchase. The customer could be planning an outfit for a special occasion, only to find on arrival it doesn’t fit, doesn’t look the same as in the photos or is too uncomfortable to wear—an online shopper’s sorrow and your shop’s nightmare.
- Have a fuss-free return policy.
Your customers are spending money, time and trust into your brand with every purchase so don’t give them a hard time when they find it doesn’t meet their needs. By creating a fair return policy, you can ensure the happiness of your customers, their return-business and even their recommendation.
- Be open to feedback and comments.
There’s always room for improvement. True passion would always translate to continuous efforts to make things better while staying true to the promise you make to customers. Who best to learn from than the customers themselves?
- Have a social media presence.
These days, it’s vital. It allows your customers to easily reach you for concerns and stay updated on the newest arrivals and latest promos. They also refer to social media for reviews from other shoppers before deciding to buy.
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