Brand image is one of the most important ways to build value and make your small business stand out from the competition. Thanks to technology and the internet, consumers have a wide range of options when it comes to choosing products and services to buy. The strength of your brand image can influence the decisions they make. But what is brand image? It’s the way your customers and potential customers view your company. In other words, it’s how your brand is perceived by others. Your brand image can provide direction for your future, set you apart, and boost your bottom line. However good you think your brand image is there’s always room for improvement. Here are 4 tips for building a strong brand image.
Understand and Deliver What Customers Value
How much do you know about your customers? Do you know what it is that makes them choose you over others? What is their perception of value? Is a low price the ultimate selling point or are your customers focused more on quality? Knowing what value means to your customers allows you to deliver better results and create a positive brand image.
If you’re not sure what your customers value, it is possible to find out by gathering feedback. Use surveys, interviews and focus groups because these will give you a better picture of what matters to your customers.
To create a positive image for your business you must build credibility in your brand. There are several ways you can do this, for example adding customer testimonials and reviews to your website. Another avenue to explore is the building of a strong network and the strengthening of relationships with your customers, suppliers and business partners. When you’ve done this, you’ll be able to ask them to recommend and endorse your business. When you decide to offer deals and promotions don’t forget about media coverage.
If you decide to hold a corporate event, then invite the media to attend. Corporate events and conferences are a great way of getting your business name out there. They do, however, require a considerable amount of planning and organization. To start with, you need to look for the right conference venue, for example, Adelaide Hills Convention Centre.
Provide an Excellent Customer Experience
The modern consumer can be very fickle, so you need to look after them every step of their purchasing journey. Providing excellent customer support is essential. You can ensure customers have a positive perception of your business by responding to their needs in a timely and efficient manner. Around the clock customer care is ideal with live chat being a good way to engage customers if your business is online.
Make Sure Everyone’s on the Same Page
It’s important that everyone in your business; both employees and partners have a clear understanding of your brand. Everyone your customers meet or speak to should represent your brand in a positive light. Every time one of them mentions your company, they are helping to shape your brand. For a brand image to be strong, it must be consistent across all points of contact with employees, customers, potential customers and anyone else who interacts with your company.