Facebook is the absolute most popular and well-used social networking site worldwide. People of all ages, backgrounds and nationalities use Facebook. With a captive audience of such wide reach, it makes sense to take advantage of Facebook marketing for your business. Here are just a few reasons why.
Get Your Message Out
Facebook’s tremendous reach allows markets to get the word out about their product or service in huge volume and record time. With interesting content, people will want to share your message. It’s word of mouth marketing on steroids.
Build Relationships
Creating a Facebook presence for your business through a brand page allows you to connect with your audience and your customers, along with potential customers. As long as you address questions promptly, engage users with interesting content, show sincerity and post regularly, you are likely to cause customers to feel a personal connection to your business.
Brand Loyalty
This personal connection is the perfect way to gain brand loyalty and trust. People to to and continue to use the names they feel a connection with. Allowing and encouraging your business users to connect with your brand on Facebook will solidify that loyalty and trust, cementing your name in their minds.
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Increased Website Traffic
Linking your website to your Facebook page is crucial. Of course, you can add it to your “about” section, but don’t forget to link to your website or blog often in your Facebook status updates. Use interesting content, promotions, announcements or fun contests to lead Facebook fans to your website. Increasing the number of visitors to your site will increase your product awareness, along with the likelihood of turning fans into paying customers.
Networking
This is the perfect platform for networking with others in your industry. Facebook is, after all, a social network. It’s never a bad idea to get to know the competition. You may end up making valuable connections and learning important lessons. Networking on Facebook also allows you to position yourself as an industry expert by providing useful information on other pages.
If you’re not marketing on Facebook, you’re missing a golden opportunity to increase your reach, build your customer base and make more profit. Take the time today to get started by creating your brand’s page.