5 Tips for Designing Product Packaging that Represents Your Brand

Congratulations! You’ve developed a revolutionary product that ready to hit store shelves and online retailers, but have you taken the same care and thought with your packaging?Designing Product Packaging

Consumer research shows that the appearance of your packaging finalizes over 30% of your prospective customer’s purchase decision. This incredible statistic shows the importance of your packaging and why you need to be as innovative with your packaging design as you are with your product development.

Here are 5 examples of exquisite packaging. You can these different designs to find inspiration for creating packaging that sells your product and promotes your brand.

  1. Think Outside the Packaging Box

Aqua Rose is a bottled water band targeting affluent society. The water is infused with rose petals and is said to improve mood, enhance beauty, and boost your nutrition. The company broke the design mold with their elegant and functional bottle.

The top of the bottle features curves designed to imitate the unfurling petals of a beautiful rose. The design offers a visual component blended with functionality as the rose petals make the bottle easy to grip.

  1. KISS – Keep It Simple Silly

You don’t have to go overboard with your packaging design. Minimalist concepts can work just as well. Zen Tea’s offer a simple package design that focuses on only three colors for their product range; yellow, green, and pink, with each box covered by a grey sleeve.

Removing the sleeve reveals an eloquent design of a blossoming jasmine flower. The textures of the box emulate a Zen garden, with small characters in the bottom corners of the box characterizing the variety of tea inside.

  1. Tell the Story of Your Brand

Take the opportunity to use your packaging to tell the story of your brand. Gather Premium Pet Food provides sustainable and organic dog food that’s GMO-free. The company felt that their manufacturing approach was their strongest selling point, and required packaging that conveyed this message to consumers.

The company used a collage of images to illustrate the production methods. The illustrated images demonstrated the process from the selection of ingredients to manufacturing and ending in a pets’ bowl. The packaging also shows their dedication to a sustainable environment. It features a badge stating the bag is manufactured from USDA certified bio-based materials to reduce the brands’ carbon footprint and that of their customers.

  1. Choose Colors that Sell and Reflect Your Brand

Your choice and use of color is a crucial component of your packaging design. Bold and bright colors such as yellow, green, and red, create the loudest visual impact. Darker colors such as navy, teal, and gold give the impression of status, class, and wealth.

Quality Candy understood this concept and applied it to their packaging. The company produces healthy candy from vegetable and fruit extracts and wanted bright, child-friendly packaging to support the bright fruit flavors of their candy products. The result was a package design that looks like a colorful box of crayons, and it gets kids smiling every time they look at the packaging.

  1. Show You Care with Sustainable Packaging

Use your packaging to solve a social problem. Truth Coffee, based in Cape Town, South Africa, is an excellent example of using social issues to promote your brand. Coffee cups are one of the world’s most significant sources of single-use trash products. They choke up landfills, and many of them wash out into the ocean.

This coffee chain decided to take the initiative and offer biodegradable cups, with compostable lids for all of their takeaway customers. These zero-waste cups and lids were a hit with local communities. The cup sleeves contain herb seeds, after your one with your coffee, place the sleeve into the cup, fill it with soil, water and plant it in your garden. A few months later, you’ll have a miniature herb garden growing from the cup!