Designing a business website isn’t an insurmountable task, but it’s not quite as simple as you probably wish it to be. Before diving into a prefabricated design template, learn a few things about effective web design.
Put the tools you have to proper use, and expand on basic. Build rich, engaging content online for web users to discover. Here are a few tips for building a business website when you know nothing about building a business website.
Start with simple navigation
Navigation options are important for the functionality of your business website. If you want web users to explore the whole site, you need to provide them with a way to dig.
Traditionally, a business website is best suited for a stationary navigation bar. This personal injury legal website shows a classic example of the stationary navigation bar put to good use.
Creativity is always welcome when building a business website, but keep the navigation element of your design simple. Web users shouldn’t have to “figure out” how to move around your site.
Optimize your content for mobile access
Any piece of content your business posts online should be built for mobile viewing. Mobile devices are the number one way to access the internet today, and your business has to keep up with the trend.
Your business website should be formatted to fit the variated, smaller screens of mobile devices, as opposed to a standard 17” outline format. Start by adding media queries within the design coding of your website for more display versatility.
Learn the proper use of SEO
Search engine optimization is built for visibility. Web content that is never seen is pointless, so you want to design for views. SEO will teach you how to design content that ranks higher in the SERPs (search engine results pages), and ranking higher in the SERPs means more web users will have the chance to explore your site.
Always design for communication
Communication is an invaluable aspect of a well-run business operation, and your digital presence is no different. Your business website should be a hub for communication.
Make sure there’s more than just a “Contact Us” page on your business website. Add several different ways for passing users to make contact with your organization for maximum impact.
Build a business blog
Add a “Blog” section to your business website, so users have more rich information to dig through on your pages. Keep your business blog up to date, and post regularly to hold the attention of hungry readers.
Integrate the concepts of SEO as you write your blog posts, and market your blog as hard as you market the business itself. Use social media sharing icons on every post.