Starting an online business can be a very profitable venture, however, in order to start seeing a return on your investments, it’s first important to navigate the world of digital and online marketing. Today, it has never been more important for companies to have a strong presence online, to shine through amongst an ever-growing field of competition. Should you favor social media ads over influencer marketing? Or, are PPC ads better than joining an affiliate network? We’ve put together our suggestions for the best online advertising methods to use.
#5. PPC Advertising:
A simple method of promoting your business online is to use PPC (Pay per Click) ads, which will be displayed on other blogs and websites. Your PPC ads will usually only be shown to people who may be interested in them after making relevant searches and visiting related websites. To get the best results from PPC ads, it’s essential to use a tracking and fraud detection tool such as Adwatcher.com.
Don’t forget that search engines are going to play a huge part in generating leads and traffic to your website. Use tools such as Google Keyword Planner to understand which keywords you need to use to rank in search engine results, along with practicing good on-page and off-page SEO for the best results. This includes providing the best customer experience – think mobile-friendliness, useful content, fast-loading pages, easy navigation, and a clear way of getting in touch at the very least.
#3. Influencer Marketing:
Influencer marketing involves teaming up with somebody who has a large following online in order to promote your product. For example, you could partner with a popular YouTuber who will publish video reviews of your product or a blogger who’s willing to write positive things about it to their followers. You’ll usually have to pay the small price of allowing the influencer to use and keep your product or service free of charge in return.
#2. Affiliate Networks:
Joining an affiliate network is a great way to find advertisers to promote your products, without having to pay a penny in commission until an item sells. Unlike PPC advertising, which will cost you regardless of whether a sale is made, affiliate marketers will only receive a payment when you do. This makes it a win-win situation, as your affiliate marketers doing well means that you’re also doing well, and vice versa. You can get started as a merchant in affiliate programs such as Rakuten, ShareaSale, and Clickbank.
#1. Social Media Advertising:
If you want to get hold of a huge percentage (if not all) of your target audience in one place, then social media marketing is the place to start. In addition to setting up your own social media profiles on popular networks such as Facebook, Twitter, and Instagram, you can also purchase advertising space on these platforms. For example, Facebook ads allow you to display information about your brand to a broad or super-targeted audience. The more targeted your ads are, the more likely they are going to reach somebody who is interested in what your brand has to offer.
Which one will you use?