The COVID-19 pandemic has set most marketing teams on a crazy new path. They have been compelled to develop new marketing strategies because predicting the desires, budgets, and behaviour of consumers have been significantly changed. They have been forced to tweak their offers, ads, and campaigns. The pandemic halted social interaction and consumers were forced to work from the comfort of their homes. Hence, most of their time is spent online rather than having social interaction.
These radical changes demand that marketing teams find new strategies that will help enhance their sales by using proper data.
Here are a few ways that marketing teams can develop effective marketing strategies by using proper data.:
- MAKE THE MOST USE OF WHAT YOU HAVE: A lot of firms constantly invest a massive amount of money in acquiring new data. This puts several burdens on their marketing teams. Firstly, they have to sort and analyse the enormous volume of data on their desks. This often leads to false assumptions as big data analytics is usually difficult for marketers without prior experience. Developing marketing strategies based on these incorrect assumptions will most likely lead to an ineffective marketing campaign. To help your marketing team close more sales and enhance their chances of creating successful marketing campaigns, avoid committing them to huge consumer data. Instead, allow them begin their analysis on small-scale data sets and watch them grow over time. Although analysing small data inevitably means smaller sale closures, it also helps enhance the success rate of your marketing strategies. Visit Trapore’s homepage to learn more.
- CHANGE YOUR PERSPECTIVE OF THE CONCEPT OF DIGITAL DATA: Change is an inevitable factor of everything that exists and digital data is not exempted. Marketing teams must learn to evolve with the same pace of the evolution of digital data. Today, consumers do more than make enquiries through reputable search engines. They engage with social media platforms and spend a lot of their time there. They also go through their emails and texts. Many consumers love receiving phone calls from people the love. All these platforms are available for your marketing teams to interact with consumers. It does not matter whether consumers are online or offline, their activities create an enormous pool of data that your marketing teams can take advantage of. Hence, the collation of consumer data does not have to be suspended because of the lockdown.
- DISCOVER UNDERLYING TRUTHFUL MOMENTS: The term “zero moment of truths”, was coined by Google in 2011. This term was created to define the first research phase a consumer experiences before surfing for what they believe is the best service or product to meet their needs. Reports state that there are many more moments after that before they finally make a purchase. The most important moment is the one that influences the buyer to purchase a specific product. Your marketing team will need to evaluate what these moments are and devise a way to use them to close sales.
In conclusion, marketing teams must learn how to identify the right data to ensure a successful marketing campaign.