When it comes to winning the online game, reaching your target audience matters the most. For this reason, you need to invest in a results-oriented digital marketing strategy. While Search Engine Optimization comes ahead as a vital element of this strategy, you cannot ignore the role of Google AdWords. Essentially, Google AdWords is a pay-per-click service that allows businesses to create and run ads on Google to reach their audience.
All you need to do is to identify and use the right keywords for your target audience and you can make these ads reach the people who are genuinely interested in your products or services. Obviously, this makes the tactic more targeted compared to SEO. What’s more, the benefits are plentiful! So what makes Google AdWords an amazing strategy? Why do marketers prefer this approach rather than the conventional SEO-based tactics? Here are some reasons why you must absolutely invest in this strategy for your business.
The worth of an online marketing tactic depends on the reach it gets for your business. With Google AdWords, you can be sure about getting a massive reach because of the sheer number of users who access this powerful search engine. Having your ads displayed on the platform, thus, maximizes the chances of being visible to a huge audience base. When users search for products and services, they are most likely to reach out to businesses that appear in searches, even if in the form of ads.
Another reason why Google AdWords makes a smart investment for businesses is that it brings fast and effective results. Compared to SEO that takes months to make your website visible, AdWords starts showing your ads right after the campaign goes live. If your ads are good enough, you may start getting instant clicks and traffic to your website. And the best part is that the traffic mostly includes qualified leads rather than random visitors.
When you want to sell online, you need to be visible to the right audience at the right place and at the right time. With Google AdWords, you get the benefit of timeliness as relevant ads are visible to customers when they are most likely to make a purchase decision. Moreover, you will have the advantage of geographical targeting which means that only qualified prospects will see your campaign. With relevant ads, you get a greater number of clicks and the ad spend is not wasted on irrelevant audiences.
One of the biggest challenges with SEO campaigns is that it is hard to measure their performance. Google AdWords, on the other hand, is easy to measure because there are well-defined PPC metrics that help you to do so. What’s more, you can even use tools such as the Google Ads Cost Calculator to assess key metrics such as Wasted Spend Percentage and CPA Aggressiveness Score. Obviously, you would want to spend where it is possible to know the results of the expenditure.
The competition in the online landscape is daunting and you must stay ahead to reach the intended audience and achieve your targets. Being a fast-acting tactic, AdWords gives you a competitive advantage as it sets you apart in your domain. Since your ads show up in top searches, the site will probably get more clicks and prospects as compared to your competitors. This definitely helps you to beat rivals and stay a step ahead, which is crucial to the survival and growth of your business.
Pay only for results
Another advantage of Google AdWords is that you pay only when you get results. As the name “pay-per-click” implies, you need to pay when someone clicks on the ad. If you set up the campaign correctly using relevant keywords, you will get the clicks you desire. Additionally, it is most likely that these clicks will yield good prospects that will probably convert. So even though you pay for running these campaigns, the results will be worthwhile.
Beyond just getting you greater traffic and higher conversions, Google AdWords has the potential to build brand awareness as well. When users see your ads consistently, they start recognizing your brand and personality. Further, ads also create a trust factor and drive customer loyalty in the long run. Even if potential buyers do not click your ads, they will still see your brand time and again and click sometime in the future or search your business by brand name.
Considering these extensive benefits of Google AdWords, the strategy definitely deserves a place in your long-term online marketing plan. Whether your business is a small startup or an established brand, paid ads can help you get ahead. They connect you with the intended audience and also give a long term value to your brand. Therefore, you must not miss this incredible advertising tactic at any cost!