There are currently over 24 million e-commerce stores on the internet. Consumers are spoiled for choice when it comes to where they can shop, which is making them increasingly conscious about where they enter their credit card details.
No website that looks like it was put together overnight is going to succeed in today’s e-commerce environment. You need to make a compelling case for why your audience should spend their money on your store. With this in mind, consider the following 6 affordable ways to encourage more e-commerce sales.
1. Simple Checkout
It should be as quick and easy as possible for a shopper to go from adding something to their cart to paying for it. You can achieve this in several ways, such as cutting out any unnecessary elements and using a progress indicator to show customers how far they are in the process. Remember to be transparent about shipping costs – no surprises.
2. Improve Trust
With around 47% of Americans having experienced credit card fraud in the last five years, it is most important to show that your website is trustworthy. Adding trust badges and seals is a simple first step. This includes SSL certificates, payment processor logos, security company badges, and money-back guarantees.
Having social proof, be it in the form of testimonials or customer reviews, is a must. Posting user-generated content on your site is another effective solution. It’s a more costly measure, but having 24/7 customer support and a live chat service should be on the agenda as well.
3. Video Demonstrations
According to an Organize-It study, videos make it 114% more likely that a shopper will add the item to their cart. Videos are an excellent way to showcase a product. They’re also useful for your SEO ranking. Play your cards right and you can create a viral video that gets shared on social media, which is essentially free advertising.
4. Flash Sales
A well-implemented flash sale has the potential to bring in a significant amount of traffic and conversions. Many e-commerce stores use them to multiply their revenue for a short period while attracting new customers. But you need to know how to do them right.
5. Mobile Support
If you haven’t done it already, you absolutely need to ensure that your e-commerce store runs smoothly on mobile devices. This means having a responsive website design. Something that you can consider doing in the future is creating a mobile app for your store. They provide several benefits including better engagement and customer retention.
6. Product Showcases
Another strategy that taps into social proof is showing customers what everyone is buying the most. Something like a best-sellers category on your landing page can give shoppers some direction, which is particularly useful if you sell an overwhelming number of products. You can leverage this space to show products with the highest margins.
Increasing your sales on a budget is all about thinking outside of the box. Get creative and see what you can come up with.