One of the most important factors of building a business is building a brand. Brands are able to do two things that most business owners want; get repeat business and charge a premium price.
Brands are not formed over night. In order to develop a brand that is successful the company needs to gain regular exposure in a way that really connects with their target audience. If you want to build a positive brand image for your business, here are a few things to get started with.
The logo and slogan that your company uses is really at the forefront of your business. It will be on your website, stationery, vehicles, point of purchase displays, and any other marketing material.
For that reason, you need to make sure your logo really portrays the right message. An effective logo will inform consumers what the company does, their name, but also use a balanced colour scheme. Consider using a professional designer to ensure that you develop a great logo.
Websites have become an integral part of business nowadays. Most consumers expect to be able to find a business online. If you use a professional web designer, then you will be able to make the website fit in with your company branding. Make sure your website clearer highlights what you do on the home page in as few words as possible. You only have a few seconds to catch the attention of the potential consumer.
You’ll need to make the most out of every single marketing opportunity possible. If you are using vehicles for company purposes, make sure they have your company branding on them. A car or small van will usually cost around £300 to get sign written. With sign writing lasting around 3-5 years, this represents a great investment. Potential consumers get the chance to be reminded about your brand every single day.
If you are trying to build a large corporate brand, then networking is something that should be part of your every day business life. There are lots of business breakfast meetings, online forums and local clubs.
Get involved with as many as possible and start making some solid connections. The more connections you make, the more referrals you will make. Charity or environmental work will also help your company to get some great coverage and build a positive brand image.
If you run a retail store, then your shop signs are going to be essential to your business. The sign above your door is obviously the most important. It needs to fit in with your company colours but it also needs to stand out from the rest of the stores in order to attract potential customers. Don’t try and cut corners to reduce costs. Having a great shop sign is going to pay dividends in the long run so it is worth paying a little bit extra.
Alongside your standard shop sign, consider getting pavement signs UK. A pavement sign will help to catch the eye of passers by if they have missed your main shop sign. They can also be used to direct consumers to your store if you store is not located on the high street.
Alex is a professional writer working for a range of websites through the UK, USA and Australia. Since 2007 he has been posting on a huge variety of blogs. During his time as a writer, he has had over 100 pieces published in a range of niches. These include business, marketing and personal finance.