Starting anything from the ground up is daunting. Whether it’s an an online service, a green-friendly business, or an NGO –all of these require a certain amount of planning. This means a variety of things like doing research, evaluating, seeking counsel, drafting, and executing. It sounds quite easy on paper, especially when each step is confined to a compact list; however, small businesses, despite their smaller size and more streamlined operations, demand the same amount of time and attention as other bigger businesses.
Don’t be tricked by the word ‘small’ business in the name. Running a small business is no little feat. The process of getting your small venture off the ground is no shorter or less rigorous than running a multinational. All the rules still apply.
Small business could mean a small staff, smaller quantity of products offered, or a smaller initial investment, but none of these imply that the undertaking, itself, is any easier. Think of the old-fashioned mom and pop shops, the neighborhood diner, or the independent entrepreneur. Small business does not mean less difficult and surely doesn’t mean faster outcomes.
Perhaps this is nothing new to you. Perhaps you have already started your small business journey. For coming so far, you should be commended. However, have you considered the timeline, business plan writing, and marketing necessary to be a successful small business owner?
Slow and Steady
This is not a race. There is no real deadline. The only element that is pushing you to go faster and harder is you; therefore, slow down, breathe, and dedicate yourself to the process. Rushing means stress, it means mistakes, it means rejection or denial. Understand that the process might take much longer than anticipated, but dedicate yourself to that too. Be in the moment of your lifelong dream to be a small business owner. When you finally get there, it will be worth the wait.
Writing is Key
Business plan writing is an art form. Not many people in this world fancy writing, let alone business plan writing. It is long and tedious and, quite frankly, boring, but do not fret just yet. There are companies, such as Joorney Business Plans, that specialize in business plan writing and can provide services such as advice, evaluating the business plan, and/or writing the plan itself. Knowing that these people exist and taking advantage of their services will lessen your load and guide you in the right direction for future success.
Spotlight on Attention
Spreading the word about your small business is vital. It can be the difference between making it and breaking it. Marketing should not be overlooked or undervalued. It is through social media and word of mouth that your small business will grow. Start a website or blog, maintain active Instagram and Facebook accounts, and use Groupon or other sites for offers that will increase clientele traffic.
Starting anything can be a challenge, no doubt, but it can also be fun. Remember that the journey itself should be appreciated. Having a positive attitude will play a huge part in the success of your small business. Keep in mind these three points and you will soon be on your way to being the owner of not only your business, but also your destiny.