Since so many businesses are struggling to keep their heads above water, it’s now more important than ever to do everything in your power to bring in as many customers as you can so that you can keep your doors open and the lights on. Luckily, despite what kind of business you’re running, there are some basic and common things that you can do starting right now that can help you with this.
To help you see exactly what these things are, here are three things you can do today to get more customers.
Get Your Website Working Well
Because many businesses aren’t able to open their doors for in-store customers like they could in the past, it’s vital that you have a working website so that you can continue doing business online.
To ensure that your website is up and running well, Brad Smith, a contributor to WordStream.com, recommends that you use some website auditing tools to see if there are pages on your site that aren’t working, that have duplicate content, that contain broken links, or other basic SEO problems. Once you have the information that these auditing tools have collected, you can then make a plan for how to repair these things in order to have your website running better as well as giving yourself a better chance of ranking well in search results and getting more customers to come to your website organically.
Set Up A Referral Program
Sometimes, the best way to bring in some new customers is to tap into your current customers base for referrals.
To do this, Rieva Lesonsky, a contributor to Forbes and AllBusiness, recommends that you start or update a referral program to encourage more of your current customers to share your business with people in their own networks. By asking for referrals and offering a little something in return, you could see a huge burst in new customers that you’re able to attract.
Partner With Other Businesses
With everything that’s been going on in the world and with the economy, businesses really need to stick together if they’re going to be able to weather the storm. So rather than trying to take advantage of other businesses as they flounder—and inviting them to do the same if you start losing your footing—try to think of some businesses that you could partner with at this time.
According to Julie Bawden-Davis, a contributor to American Express, partnering with complementary businesses is a great way to easily market your business to new customers that are already tangentially interested in what you have to offer.
If you’re needing to bring some more customers to your business today, consider using the tips mentioned above to help you start putting some plans in place for this.