11 Ways Your Website Can Attract Customers

Many businesses are unwittingly making some big mistakes across their websites. Unfortunately, this can be detrimental to a company’s reputation, profitability, and longevity. To help you create a flourishing business, check out the 11 ways your website can attract customers.

11 Ways Your Website Can Attract Customers

  1. A Content Marketing Strategy

Every website must develop a solid content marketing strategy to attract new customers. After all, fresh content can boost your appearance in the search engine result pages, while convincing a visitor to convert to a customer. Well-written, insightful, and helpful articles can also establish your brand as an industry thought leader, which can boost your reputation and encourage repeat custom.

Of course, content writing can take up a considerable amount of time and resources, which is why it pays to invest in affordable article writing services. Outsourcing your content to experienced writers will allow you to publish compelling copy on your website, while you can focus on other areas of the business.

  1. Solve Problems

Many websites often detail how great a business is, instead of stating what problems they can solve. The fact is, visitors don’t want to know how amazing you are, they want to learn more about how you can help resolve their problems. You must prove you have the skills and strategies to help them become richer, smarter, or happier. If you fail to highlight how you can solve their problems, you can guarantee they will turn to a competitor.

  1. Build a Brand Identity

Customers don’t want to buy from a company they do not trust. Build a brand identity to prove you have the professionalism and attention to detail that a customer will want in your products or services. In addition to creating a high-quality logo, a unique tone of voice and a visual style, you must also boost brand awareness to encourage engagement and trust with your brand.

  1. Humanize Your Landing Pages

Robots do not build companies, people form them. Highlight your humanity by creating superb “About Us” pages that will allow visitors to learn more about your brand, as well as the people behind it. A human approach will encourage people to both trust and like your business, as they will learn more about the company culture behind the products and services. You can even promote your personality via social media or throughout an email marketing newsletter.

  1. Attract the Right Visitors

Your marketing tactics will be fruitless if the wrong people are visiting your website. Don’t create a website and wait for the visitors to come to you, as you could find your conversion rate is zero. Instead, you must actively aim to attract your target market to your website, and convince them to convert through your products, services, and content once they arrive on your landing pages.

  1. Optimize Your Web Design

If you want to convert a visitor into a customer, you will need to optimize your website design. You will need to analyze every inch of your website to identify any areas for improvement. For example, does your website feature strategic call to actions that contrast with a background? You must also provide enough space to provide a web design with a little breathing room, while breaking up heavy content with relevant, high-quality imagery.

  1. Enhance the User Experience

A website’s user experience can determine a business’s success or failure. For example, a slow website can frustrate visitors, which can ultimately discourage them from spending more time on your landing pages. While improving the load time, navigation bars and eliminating laborious steps in the checkout process can help boost your conversion rate. Amazon is the perfect example, as the online retail giant increased its revenue by 1% after reducing its load time by as little as 0.1 second.

  1. Understand Your Audience

Don’t build a website to satisfy a board of directors. Create a website that complements the needs of the customers. Thorough research and data-driven content could help you attract visitors in their droves, which is why you should never stop analyzing the market, consumer behavior and emerging trends. This will allow you to adapt your site to match your customers’ needs, so you will continually be one step ahead of your industry rivals.

  1. Promote Your Brand

If you want a target audience to engage with your brand, you must engage with your target audience. You must, therefore, promote your brand as much as possible, so you can spread the word about your products and services. Build a strong social media strategy, create engaging podcasts, create videos, and write guest articles on other blogs. Consider new and traditional marketing platforms to reach out to your demographic, and continually look for new ways to drive them to your website to make a purchase.

  1. Create a Google Friendly Website

Want to know the best way to attract visitors to your website? It all starts with the search engines. If your website is not Google-friendly, you might experience next to no visitors to your landing pages. There are many ways to optimize your website for the search engines.

For example, you should provide a sitemap, and you should optimize your headlines and content URLs. We recommend using the Google Keyword Tool to identify the most popular keywords to rank for in the search engines, which you should naturally incorporate into your web content and blogs. A website’s site speed is also a search ranking factor, so you should leverage caching or make a move to a faster website host.

  1. PPC Advertising

Boost your web traffic with a PPC campaign. As soon as pay to rank for keywords, your PPC advertisement will launch, which will immediately drive traffic to your website. Start your first PPC campaign with Google AdWords, and we recommend testing your site before you promote your business in the search engines on a larger scale.

Have you got any top tips for driving traffic to a business website? Post a comment below.