The life of SEO techniques will never be the same again after the historical moment of February 2011. On February 23 2011 Google updated its Panda search engine algorithm which reportedly affected 12% of the total search results on Google. Although the initiative had the noble purposes of deleting any copied or low quality content websites from Google’s search results, Panda managed to affect thousands of websites. According to Matt Cuts, the initial purpose of Google Panda updates was “designed to reduce rankings for low quality sites” while providing in the same time better rankings for those websites with enriched, useful and qualitative content.
Although the initial Panda updates only targeted U.S. registered websites, soon after the update was spread across the globe. After the original release of Panda on February 2011, the most important update of the program was given approximately one year later, on February 27 2012 where the flux update offered by Google desired to remove all spam websites from Google’s results and to come up instead with fresher results. Currently Panda reached the 3.6 version and was last updated on April 2012. The new Panda update only affected 0.3% of the total number of websites, thus the impact was on a really short scale. However, website owners are living with the fear of simply “disappearing” from the virtual space due to constant updates of Google’s Panda and thus to lose their business. For those who don’t want that to happen, here are the most important aspects to be taken into consideration if you want to stay out of Panda’s sight:
Tips to Survive constant Panda updates
- The easiest way to protect your website from constant Panda updates is to follow the exact words of Google and stay out from poor content. This means you should regularly update your website’s content, get rid of any malicious, poor or copied information and be of relevant use for readers. In the end, the ultimate goal of a website is to provide credible and useful information for readers and not to enrich its profits through SEO aggressive tools and practices.
- Another important step of keeping your site out of Panda’s reach is to not make abuse of keywords in your content. Keep a decent keyword density and don’t stuff your website’s content with useless and unnecessary keywords. Bear in mind that qualitatively websites provide a keyword density of around 2-3%.
- Check your blog’s or website’s content periodically for duplicate content. If you have found duplicates, get rid of them as soon as possible and replace it with original and relevant one instead.
- Don’t abuse of advertisements either. It appears that Google’s Panda targets websites with too many advertisements as it is thought that excessive advertising negatively impacts the content of the site.
- Check your blog or website regularly for any errors and fix them in real time. Also, make sure that you increase or enrich the website’s speed for a better browsing experience among your readers.