Now that you are planning to invest in any SEO campaign, or have already taken the first step in the right direction, then you’ll surely want quick and steady results. However, the returns from your planned or ongoing SEO campaign may not come to the fore in the near future. Why? Well, this is a common query put forth by those in the Search Engine Optimization world of business. Read on to know more.
SEO Timeline – A Closer Look
Search Engine Optimization is by far the trickiest part of digital marketing and requires the right expertise and plentiful time to mature. This is because there are no set rules guiding the SEO timeframe. No two websites or SEO campaigns are alike. Therefore, it is quite difficult to determine when SEO related changes would transform into their monetary or other benefits. Then, there are concerns of impediments that have led to the penalization and suspension of websites by Google. The technical issues related to troubleshooting as well as compliance authorization add to the behavior of SEO timelines.
There have also been instances of prolonged wait-times associated with cooperation from governmental authorities and IT departments. When you are in the process of estimating the duration of SEO timelines then it becomes important to assess the efficacy of other marketing channels that are capable of impacting your SEO campaigns. This includes reputation management, paid search and the assurance that the design of your website is based on best practices.
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What’s Needed?
Regardless of the above-mentioned hurdles that can impact the time taken to gain returns from your campaign, do note that all SEO work necessitates team activities and efforts. To draw a realistic Search Engine Optimization timeline and understand how long does SEO take, you have to keep all short-term and regular website tasks, as well the long-term marketing strategies and goals, in mind. To enable the cause, you may want to get in touch with search engine analysts who work meticulously and round-the-clock to fix all incidental and current problems. They have the right expertise in place to prevent future website issues. With all the right SEO tools and techniques in their arsenal, these professionals are able to improve website quality in the shortest possible time to fetch lucrative results. In most cases, it is possible for websites and organizations to witness positive differences within a period of six months from the initiation of the SEO campaign.
1st Month of SEO Campaign
The very first month is when the research takes place. During the first few weeks of the SEO campaign being triggered off, SEO analysts indulge in keyword research, optimization planning, keyword research, and website audits. The competitiveness and volume of keywords are thoroughly researched and implemented. This also includes an in-depth assessment of the curated content along with an audit of the methods and tactics that are likely to fetch the best returns for your campaign.
2ND Month of Implementing SEO
The changes finalized as a result of the preliminary audit research and results take shape in the second month of SEO. This phase may last for months in case any big-sized overhaul is needed. The different technical changes attributed to this phase are combined with the best content building strategies of the digital marketing company spearheading the SEO campaign. This effectively means that the results of the SEO efforts are not visible unless and until the website overhaul is completed.
3rd Month of Campaign
The focus of the analysts moves to effective and ongoing content management in this stage of the Search Engine Optimization campaign. They spend time improving upon the current pages as well as the inclusion of innovative content as and when required. The scale and nature of content marketing are escalated to garner better results with every passing day. Generally, the period is marked by the publishing of whitepapers, blogs, articles, press releases, FAQs and a spate of other content types. Greater focus is laid on the effectiveness and conversion rate of the inbound traffic in this stage of the SEO campaign. Blogging is specifically recommended during this period as it can add to the page count and SEO keyword ranking. This, in turn, increases the likelihood of the website and related content to be visible on search results.
4th Month of SEO Efforts
Continued content building and fine-tuning of technical optimization as website maintenance dominate this period of SEO campaigning, new content/page indexing and website crawling taking centerstage. This is the phase when healthy backlinks are developed by SEO analysts and the clean-up of low-quality URLs takes place to improve upon the search engine results.
5th Month of Search Engine Optimization
The improvements made to content management, as well as the ongoing user experiences resulting from efforts, are publicized in this phase of the campaign. The focus remains on active and engaging social media interactions and tasks. Search Engine Optimization analysts usually resort to the publishing of press releases for escalating content visibility. The attempts to reach out to larger and more profitable audiences are also in place in this part of the time frame.
6th Month of Campaigning
SEO campaign relates to the maintenance and continuity of the processes in the offing. This may relate to more content creation, updating of websites with product/service offerings, and the optimization of more keyword targets and/or audiences. In this phase, it works wonders to combine intelligent creativity and content development with Search Engine Optimization related technical expertise.
Last Word
SEO campaigns require a lot of effort, capital, and resources to facilitate the appropriate marketing campaign and web design. Invest in a robust and result-oriented content strategy. Reaching out to experienced Search Engine Optimization analysts and digital marketing professionals is a good step in the right direction. Hire the digital marketing company of choice to add volumes to your bottom line. Start the process for fine-tuning your SEO campaign right away. With the right levels of experience and expertise in place, you may look forward to reaching out to your target audience in the minimum time.