When it comes to real estate investing, the first and foremost thing is to create a personal brand. Why? The reason is simple. You can’t depend only on the relationships you have built all these years. And if you are new to this field, building client relationships will take even more time.
Since traditional marketing is losing its grip, with real estate digital marketing strategies, you can improve your chances of driving your business forward. Although one can either go for SEO or PPC marketing, choosing PPC advertising can drive the desired results sooner.
Keep reading, and you’ll get an idea of all the technicalities that go into developing a successful PPC campaign for real estate investors.
PPC For Real Estate Investors- Why do You Need it?
With the internet becoming an inherent part of everyone’s life, no single industry can dream of achieving their goals, ignoring its existence. Similarly, real estate investors need to shift their marketing approach towards digital. And if you still presume you can work it out the traditional way, it’s worth mentioning that millennials are taking the online route when it comes to real estate investing.
Furthermore, more than 50% of buyers (35-51 years old) found their homes through online platforms. In short, if you want to reach buyers or real estate investors, you must rule the digital front.
Pay-per-click or PPC advertising is one of the effective ways when considering using search engine marketing or SEM as a means to attract customers. It is one of the quickest ways of finding your ideal prospects.
But launching a PPC campaign is not as simple as it sounds. You will need a team of experts to help you create an Ad that counts. Before you start your search of finding the right experts, let me give you a sneak peek of optimizing a Google PPC ad campaign.
PPC For Real Estate Investors- Ad Campaign Optimization Basics
The first thing that comes to the mind of real estate investors while creating an ad campaign is “If they should bid on branded terms?”
Well, unlike other businesses or industry verticals, real estate is all about names and brands. However, the information is minimal on sites, such as Craigslist, apartment guides. Using the best real estate keywords will help you with targeted ads.
Leaving branded keywords out will impact your business as your competitors might buy the brand name of your company. Furthermore, real estate aggregator sites will have a higher spot since they often bid on branded terms.
Undoubtedly, you will never want to lose your leads to your competitors. So, you can consult https://falcondigitalmarketing.com/ppc-management-services/real-estate-investors/ for creating an ROI focused ad campaign. They will help you to strengthen your PPC campaigns. To help you further, let’s dig a little deeper into PPC ad campaign optimization strategies.
Geo-targeting
This is one of the most efficient strategies to boost your traffic with ideal customers. While creating an ad, you can select the option “people” under the location tab.
Every setting recommended under this section will help you to narrow down on ideal prospects. That way, you can save your CPC (cost-per-click) since there won’t be any unnecessary clicks that could affect your PPC budget.
Negative Keywords
This strategy is useful since it will prevent your ad from showing up. For instance, if you are not interested in having a collaboration with some property or homes, you can list them in your negative keywords.
Therefore, it’s essential to find relevant keywords for your ad campaign to boost your conversions.
Ad Extensions
You can use a different extension to fine-tune your campaign for reaching the target prospects. For instance, you can add a location extension to help customers know the distance between their city and your city.
One can also go for site link extensions. You can add floorplan pages in that. The idea is to cater to every customer’s needs in the best possible way.
You can also include price extensions (that’s relatively new) or call extensions to let your users directly contact you for support.
PPC For Real Estate Investors- What You Should Avoid?
By now, you will have an idea that PPC isn’t something that you can start doing without proper research. You will always require a professional consultation to mitigate the challenges.
However, if you are trying on your own, here are some of the mistakes that you must avoid.
- We already talked about the impact of not bidding on your business name. With your SEO, content marketing strategies mostly depend on your brand name; it is, without a doubt, your most converting keyword.
- Another thing that real estate investors fail to understand that you don’t need to fight for spot #1. It will only cost you more without any guarantee of converting more.
- Furthermore, many investors leave keywords out of their ad copy that limits their visibility during searches.
- Again, many include broad keyword ranges. Such keywords have searched, but you might end up spending more for that keyword because of the competition.
Besides these technicalities, other major issues that impact a real estate investor ad campaign is creating irrelevant landing pages.
User-friendliness is a crucial aspect when it comes to online marketing. If you are not providing value, you will end up losing your investment.
Lastly, if you are not tracking your ads, you will again end up wasting money. Set different goals or variables and see if you are putting your money on the right thing.
Key Takeaways
There are millions of searches happening every day. And one part of that search belongs to users who are looking into a way to sell their homes to a real estate investor.
Although SEO is an excellent way to generate organic traffic or leads, investing in PPC ad campaigns will help you reach the right leads at the right time. And that too in a quick time frame.
The idea must be to convert rather than just increasing website traffic. Undoubtedly, Google AdWords will help you to narrow down your prospects. However, not everyone is pro at using such platforms.
So, you will require professional guidance to avoid losing your investment. They will have the right expertise and experience to launch your campaigns with higher conversion rates successfully.