Keys to Building a Successful Customer Base for Your Real Estate Company

Working for yourself is a challenge. One of the main obstacles you have to overcome is finding the right customers to support your company. Give it time and know that perseverance and hard work will eventually pay off.Building Successful Customer Base

Avoid turning your focus inward and, instead see where you can better your business for the customer. You have to implement changes that are going to allow you to interact and engage with consumers on a regular basis. Don’t be afraid to test out new strategies and adjust your actions according to what’s working. See keys to building a successful customer base for your real estate company.

Touch Points

You have to constantly be in touch with your customers. It’s important to let them know you’re there without being annoying. Request that they sign up for your newsletter, make phone calls and send out mailers. Stay in touch with customers who you’ve showed homes to in the past and ones who you’ve helped secure their dream home. Put yourself in front of your customers by going where they are and asking them to keep you in mind.


It’s a good idea to launch a website and a blog for your real estate business. People are online all of the time and you want to be sure they’re finding you. Post fresh content and advertise your name and homes for sale, like Joe Manausa Real Estate luxury homes. Your goal is to provide value and insight to your customers. Doing this also builds trust with your audience, which will cause them to turn to your services when it becomes relevant in their life. Be consistent and offer thought-provoking blog posts that make it clear you’re an industry expert.

Social Media

Use social media to put yourself out there in the business community and make it clear who you are, what you’re selling and what your business stands for. Be upfront about pricing and services. Communicate your personality and highlight homes that are for sale through your social media pages. The less information you share, the more unappealing you become to potential and current customers. Communicate like an open book and share details about what you have to offer that’s different from the competition.


You have to be willing to put yourself out there when you’re working for yourself. Nobody’s going to do it for you. Attend networking events, conferences and offer to speak once in a while. Meet the business professionals and homeowners who are helping you grow your business. Get to know them on a personal level and hear their feedback about your company. Network with other real estate agents and find out what they do to keep their customers happy.


Your customers aren’t going to show up at your door. You have to be willing to put in the work it takes to win them over. These are keys to building a successful customer base for your real estate company.