Brand marketing is a critical task; it has been falling upon business owners for hundreds of years. Without brand marketing, potential customers will not know of your business or what it can offer them. Many will claim that gaining followers for your brand is incredibly easy, and that all it takes is a quick “follow” request, but this is simply not the case. Therefore, you must be prepared to not only set a call to action, but to be able to develop many different plans that will help you to succeed while marketing your brand; and stick to them. In this entry, we discuss the important factors of brand marketing that are important to not only achieve, but to also help support future marketing plans.
Why You Should Brand Your Business Online: High Traffic and Maximum Exposure!
As you may have already noticed, nearly any random individual that you may point at is probably an active user of the internet; and it is quite likely that they also have a social networking profile. Internet users continue to grow exponentially, as developing countries gain internet access as a common amenity. It is also important to mention that 22% of an average internet user’s time is spent on social networking sites, such as Facebook and Twitter; and of all internet users, around 85% have a Facebook account. These statistics are overwhelmingly positive for marketing your brand online. Social sites alone are a hot target for brand marketing, changing the question from “Why Should You?” to “Why HAVEN’T You?” regarding online branding.
Even if you do not seek social networking as a target for your online branding plans, the internet is still a very commonly used amenity that not only provides education and knowledge, but entertainment, convenience for many daily life tasks (such as shopping), and communication. Therefore, online branding is still incredibly important even without the incorporation of social networking sites!
Timely Contact with Customers and Updates
Keeping customer service and contact timely is very important. You want to provide quick customer service, so that your customers can be satisfied as quickly as possible. This includes quick responses within social networks, website inquiries, or even through toll free numbers. 0800 phone numbers in UK are toll free, thereby making the call free for your customers or potential customers. Since many prefer phone communication, it is very beneficial to the business.
Keeping your customers updated is crucial, as your customers need to be alerted of new products or services, changes in location or operation hours, sale dates, clearances, specials, and more. If you do not keep updates active for your customers, they will quickly go stale and turn elsewhere.
Giving Your Brand a Unique Personality and Appearance
We will not overly discuss this, as everyone is well aware of the fact that your brand should be eye catching, exciting and unique. However, it is important that you are also aware that your brand have a “personality”. Whether it should be fun and upbeat, or calm and professional, is completely up to you; whatever is best for your business. You should keep the personality and appearance of your brand consistent; so that your customers and followers know what to expect.
This guest post is written by Evan. He writes on the behalf of 08Direct.co.uk.