If you’d like to build a career as an investment teacher, you’ll need to make sure you have the expertise first. Once you know the details of investment options, you can teach others in an online forum. You can choose to offer a helpful course, maintain a YouTube channel or start a blog. As you embark upon your online efforts as an investment teacher, there are a few keys to consider.
1. Consistency
Always be consistent. If you choose to do a blog, create a schedule that you can realistically stick to. If you’re sharing an online course, promote it on a regular basis. Pair the course with an email list and email the people on that list once a week. People need to know that they can trust you to show up for your business. After all, that’s all they have to vouch for your credibility. If you disappear for months at a time without notice, it’ll be harder to gain momentum and continue with your journey. Find a timeline that works for you and make sure to stick with it.
2. Search Engine Optimization
If your potential followers can’t find you, it’s difficult for them to support you. If you choose to implement a blog or YouTube channel strategy, make sure to use SEO tactics. If you live in Toronto and would like to do local events, make sure that you include Toronto SEO for keywords on a regular basis so that your content can rank higher in the search engines. If you choose to use WordPress to build a blog, download a plug-in like Yoast. It guides you through the steps of placing your keywords in certain places so that the blog post can rank on Google over a period of time.
3. Authority
It’s always wise to present yourself as an authority on your subject matter. Perception is important. Present yourself in a professional way. This doesn’t mean you have to wear a suit and tie. However, make sure it doesn’t look like you just rolled out of bed. People need and want to trust you, so make it easy for them to do so. Speak with clarity and conviction. When you believe, others will believe too.
4. Legal Protection
You never want to offer advice and be held liable if something goes wrong with a customer or client of yours. A wise option involves sitting down with a legal advisor. Since you’re going to be sharing a lot of tips, find out what you need to do to protect yourself from the mistakes or misfortunes of others. In many cases, you simply need to share a disclaimer before each post. Get the details and implement them to protect yourself.