You’re trying to make a name for yourself in the competitive field of finance advising. You feel that this is where you belong, where you can excel. However, since the industry is almost saturated with firms with adept financial advisors, achieving your goal might be challenging. You think that doing your homework is not enough for you to be successful. While this helps, it doesn’t solve everything. You need to market yourself, too. Now, you’re not a marketing expert, you’re a finance expert. Well, here’s some financial advisor marketing tips to help you along.
- You Should Be Succinct At All Times: Before anything else, you should be able to sell yourself to the general public. People also have small attention spans. Make it short and sweet. Have an “elevator pitch:” a pitch short enough to get your idea across in the time it takes for an elevator to get to its destination. When you’re in a job interview, make sure that you give the interviewer a solid concept of what your firm is doing. You should be able to give the interviewer an idea of your firm’s key philosophies and the benefits it could give them once they hire you.
- You Should Sell a Story: You can never increase your customer base if you don’t know how to connect with them. You can avoid going in that direction by spinning a compelling yarn to your clients which will teach them the importance of financial concepts. Doing this will allow your clients to envision a common everyday scenario which corresponds to a financial concept. Once they see themselves in this kind of scenarios, they’ll be convinced work and close a sale with you.
- You Should Specialize: While it can be tempting to cater to all of the needs and wants of everybody, don’t. Financial advisors who focus on one specific niche are more successful in the long run. Determine who will be your clients. Are you looking to work for small business owners or government employees? Are your services suited for individuals or couples only? Once you answer these type of questions, it’ll be easier for you to streamline your firm’s business processes without the need of compromising your services.
- You Should Network. People can’t live without their smartphones and tablets. And if you want to increase your clientele, you should be able to adjust to this demand. If your potential clients are always on Facebook, make sure that you have an active profile on that platform. If they’re into Instagram or Twitter, connect with them using those mediums. Creating corporate websites can also do wonders for your career and firm. When you have your website, it’ll be easier for clients to know about your existence and your services. Yes, doing all of these might be time-consuming and costly (especially if you’re hiring professionals to do the website for you,) but you should keep the benefits in mind.
Remember that being able to communicate with your clients through channels which are convenient for them will be very beneficial to you.
Key Takeaway Points
One of the first things you should do to become a successful financial advisor is to boost your clientele. The number of clients you have will speak volumes about how efficient you are in your job and can also become your marketing tool to attract more clients. If you have a bigger customer base, it’ll be easier for the general public to believe that you’re credible. Thus, they’ll end up choosing you against other financial advisors. As long as you’re persistent and dedicated while keeping in mind the financial advisor marketing tips presented in this article, you’ll be able to achieve your goals in no time!
With over 10 years of experience in the Financial Sector, Oguz understands the unique challenges and opportunities Financial Service Providers face every single day. He has developed and perfected a comprehensive blueprint that helps businesses create, automate and scale their entire lead generation, marketing and all of the client acquisition strategies. He is the best selling author of 2 books, international speaker, has been coaching hundreds of business owners on small business success and marketing. He’s a coffee connoisseur, a bookworm, father of 2 and Tofu.