Marketing a costly service like legal representation in a struggling economy can seem an insurmountable challenge, but a great marketing strategy is a great marketing strategy, no matter the state of the economy.
If you have the right tools in place, there’s no stopping you from providing the best legal service to the most possible clients. Start traveling your road to success today, and check out a quick description of a few excellent digital marketing tips for your law practice.
Design an optimized business website
If you’ve already got a business website up and running, you need to make sure that your content is fully optimized. Just any old website template will not be enough to help your organization stand out among the rest.
Your law firm’s business website should be an extension of your office. Offer as much information to potential clients as you can, and study up on proper formatting for your design. Here is an excellent example of a well-built legal website. It would be helpful to take note of their abundant appeal for communication.
Tap into the social media community
Social media is a critical piece of your digital marketing strategy. Not only should you have your own social media profile, but your firm should be active within the digital community.
You cannot simply build a profile, and hope it draws in followers. You have to be active on social media to stir up maximum interest in your cause.
In addition to actually building a social media profile for your law firm, you need to add social media sharing buttons all throughout the design of your website. Provide every possible opportunity for people to “talk” about what’s going on with your firm.
Offer free consultation for potential clients
When people are looking to spend a large amount of money, they feel better when they know it’s going to be well spent. Offering free consultations to potential clients is a great way to build rapport with individuals in need of your services.
A free consultation shows that your law firm is willing to listen to people. One of the most challenging feats to achieve is to get people inside your doors, and offering the chance to talk to a lawyer for free is an effective way to do so.
Keep in touch with past clients
Once a person becomes your client, you have forged a relationship with that person. The best business practice is to retain that relationship.
There are many reasons an individual may need the assistance of a legal representative, and it is good business to continue nurturing the relationship you have built. Find creative ways to keep your firm fresh in their minds. Send out birthday wishes, graduation cards, get well soon sentiments, etc.