Although Influencer marketing is not something new, it has turned out to be fiercely famous in a previous couple of years. As our general surroundings turn out to be more technologically progressed, influencer marketing has advanced toward the bleeding edge. Organizations are paying additional time and effort to the strategy than ever before.
Influencer marketing is progressively turning a core component of each PR strategy. As per Influencer Marketing 2017 Statista study, about 65% of brand strategists and advertisers accept influencer marketing to be incorporated in all marketing activities within the accompanying three years. Famous personalities like Emma Glover, Kate Winslet also use influencer marketing. What’s more, the quantity of brand-supported influencer posts on Instagram is relied upon to rise to 46.3 million out of 2019.
In case you’re hoping to bring influencers into your advertising efforts, however, don’t have any idea where to start, then it’s the high time to update yourself. However, this is not rocket science. Connecting with influencers is simpler than you might think. Simply you need to define some considerations before proceeding further.
Step 1: What Are Your Goals?
Before you start doing your research to find potential influencers with whom you can partner with, you have to build up objectives for your campaigns. These objectives can incorporate the following:
- Improving brand recognition among the targeted audience
- Building potential customers
All your effort will get into vain if you don’t set up a clear objective and a target audience for your campaign. If you are not clear about your objectives, then how can your influencers get the transparency to approach the campaign with their full creative influence? Your objectives must align with your business goals and it should be specific. Once you have them defined, you’ll be ready to onboard the new essences of your organization.
Step 2: Identify Potential Influencers
There are various kinds of influencers available on social media platforms today creating unique types of content:
- Small scale influencers – these influencers will, in general, have an internet following of 50,000 or fewer individuals. Despite the fact that their compass may appear to be less, getting different miniaturized scale influencers enables you to target new demographics with particularity.
- Super influencers – Super influencers are famous people and keeping in mind that they may cost you a pretty much cost to acquire, they’ll certainly grab the eye of your crowd.
- Bloggers – these influencers don’t work on social media yet rather have built themselves up as an expert on a niche topic through a blog. They at that point spread their blogging content on social platforms.
- KOLs – key opinion leaders are noteworthy figures in your industry or on its edges. KOL influencers can function well for B2B influencer advertising because their content can lend your brand perception of authority.
None of these influencer types outpace any of the others. In any case, you’ll need to modify your marketing budget contingent upon the influencers you bring to the table.
Step 3: Compare Your Audiences
Before onboarding, an influencer, make sure to analyze the type of audience that they can reach. It’s necessary to align your product and influencer’s audiences’ interests for a successful social media strategy. And you can target this with diversifying consumer demographics.
Make a rundown of influencers you’d be keen on working with. At that point, with the assistance of your marketing team, survey those consumer audiences. In case you’re hoping to interface with the millennial age, you should make an approach to an activist or a style master who associates with your potential clients. In case you’re hoping to associate with sports fans, connecting with a pro athlete may be the correct decision.
You can even get visionary and consider “lookalike” audiences that may not legitimately appear to be a fit for your brand, however, it could be a decent match. Try not to plunge into the influencer pool without remembering your audience. Regardless of whether acclimation or finding new clients isn’t your essential objective, your requirements should still align.
Step 4: Review Campaign Expectations
After that underlying assessment, you can onboard an influencer. As you get ready to launch your marketing campaign, refer to this guide to influencer marketing so as to open the lines of correspondence with your influencer. Make sure they comprehend why you’ve worked with them:
- Have they worked with your brand previously?
- Would you like to cause a ripple effect with their group of audience?
- Did their content strategy and tone coordinate yours?
- Do they effectively make remarkable and eye-getting posts?
When you’ve built up this association, you can make your campaign expectations clear. Decide at an early stage how much innovative opportunity your influencer has over her posts. This can be restricted or huge, contingent upon your inclination and marketing plan.
Likewise, furnish them with a brief. There’ll be data they have to address in every one of the posts they do for you, and a brief will enable them to remain on track as far as content creation is concerned.
You’ll additionally need to schedule check-ins with your influencer to examine post analytics and marketing strategies for future work.
Step 5: Create a Partnership Culture
The fundamental part of influencer marketing is building support and trust as opposed to something like a promotional relationship. All together for your influencers to feel like “part of the team,” it’s necessary to treat them like it. Much the same as you need trust and open engagement between your chosen influencer and your intended interest group build a similar kind of trust and open commitment between your brand and your influencer marketing partners.
Influencer marketing turns out to be a compelling tool to build brand perceivability as well as sales. However, to get the best outcomes, it is essential to layout a good influencer marketing strategy. Nevertheless, it won’t give you success instantly. But you can make sure that you get the most out of influencer marketing by following the above-mentioned steps.