If you have a business or are creating content that you’re wanting to appeal to people of an older generation, you’re going to want to have a website theme that’s specifically tailored to this group of people. Otherwise, you might not get the response or following that you desire.
To help you in ensuring that you choose the right look, theme, and design, here are three tips for picking a website theme that will appeal to an older generation.
Make Sure You Choose A Responsive Design
While you might think that many seniors are stuck in the past when it comes to technology, more and more people of older generations are learning about new technology and taking advantage of the devices available to them. Knowing this, you’re going to want to ensure that the website theme you pick will show up beautifully on any and all devices.
To get this to happen seamlessly, you’ll need to pick a responsive design. With these kinds of themes, it won’t matter if your visitor comes to your website on the computers at their assisted living facility or through their own smartphone—the website theme will look the same on each device and everything will be properly sized and oriented.
Keep Things As Simple As Possible
With the sheer number of website themes available to you to choose from, you might find it hard to narrow down which one you like and will resonate with your audience. But one thing that you should keep in mind when creating a website themed for an older audience is simplicity.
The last thing you want is for your visitors to not know where to go or what to do when they get to your website. So to ensure that this doesn’t happen, try to go with a website theme that is simple, streamlined, and doesn’t have too much clutter to confuse or distract your visitors.
Look For High Visual Contrast
As people get older, their vision often deteriorates. Because of this, you may need to be especially considerate when you choose the colors used in your website theme.
Ideally, you should try to pick a theme that includes colors that have high visual contrast. This way, when you include text on your webpages, your visitors will easily be able to read what you’ve written. Otherwise, it might be challenging for them to decipher what it is your content is trying to say, which can cause people to leave your website or not convert the way you wanted.
If you have a product, service, or content that you’re advertising on a website meant for senior citizens, consider using the tips mentioned above to help you pick an effective website theme that will connect with your target audience.