If you’re reading this, you most likely are making money with your website. If you want to make more money, though, you only have two options: more traffic, or get more money out of traffic you already have. I’d like to share some tips on how you can improve your web design to make more money.
Flashy Isn’t Always Helpful
Ask yourself what is your call to action? What is that you want your customer to do? Click on an ad, buy an eBook, contact you to use a new service? Then get rid of anything that distracts from that. Whirling widgets do not help. Bold, strong colors that point you in the right direction do.
Speak Your Customer’s Language
Creating a sense of urgency is important, but are you using the words and phrases your ideal customer would use? If a customer doesn’t understand the jargon or language you are using, they’ll assume you don’t understand them and will not purchase. If you aren’t sure if the words are right – ask a few customers for feedback.
If your site has been around for a while, you probably have a lot of clutter lying around. Print out a few pages and take a hard look: what isn’t necessary anymore? What distracts from your message? What hasn’t been effective in the past? Just like a spring clean, get rid of anything that isn’t really being useful anymore.
Organize Your Channels
The best websites understand their marketing channel – what are the steps a user will normally take from arriving (not always on the homepage, due to search engines) and taking that final call to action? You should walk through these steps, as well as any possible deviations like checking an about page or an FAQ page. Do the steps flow? Are users encouraged to talk the appropriate next step? Is it rushed, or is the timing right?
Monitor Your Performance
Successful website owners know that profitable websites are not set-it-and-forget-it businesses. You have to monitor what’s working, what’s not and continue to tweak. That’s the funny thing about web design – you have to put something out there and track the conversions. With Google analytics and other tools, you can spot small tweaks and things you missed. Always keep improving and you’ll always improve your bottom line.