When it comes to pay per lick advertising, there are number of pay per click programs can be chosen from. Yahoo Search Marketing and Google Adwords are the most popular programs. With both programs coming highly rated and recommended, it may be difficult to choose between the two. When it comes to deciding which pay per click program is the nest, make sure to examine the advantages and disadvantages of both programs.
Adwords is Google’s main advertising product and main source of revenue. Adwords offer pay-per-click advertising, cost-per thousand advertising, and site-targeted advertising for text, banner, and rich-media ads. The Adwords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline and two additional text lines. Image ads can be one of the several different Interactive Advertising Bureau standard sizes.
Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches on Google, ads for relevant words are shown as “sponsored links” on the right sore of the screen, and sometimes above the main search results. The ordering of the paid-for-listings depends on other advertisers’ bids and the “quality score” of all ads shown for a given search. The quality score is calculated by historical click- through rates, relevance of an advertiser’s ad text and keywords, an advertiser’s account history, and other relevance factors as determined by the Google. The auction mechanism that determines the order of the ads is a generalized second-price auction. This claimed to have the property that the participants do not necessarily fare best when they truthfully reveal any private information asked for by the auction mechanism.
Yahoo Search is a web search engine owned by Yahoo! Inc. originally, yahoo Search started as a web directory of other websites, organized in a hierarchy, as opposed to a searchable index of this pages. This referred to as Yahoo! Provided Search interface, would send queries to a searchable index of pages supplemented with its directory of sites. The results were presented to the user under the Yahoo brand.
Seeking to provide its own search engine results, Yahoo! acquired their own search technology. It became its own web-crawler engine results, Yahoo! Acquire their won search technology. Yahoo Search indexed and catches the common HTML page formats, as well as several of the more popular file-types such as PDF, Excel spreadsheets, PowerPoint, Word documents, RSS / XML and plain text files. Using the Advanced Search interface or Preferences settings, Yahoo! Search allowed the customization results, Domain restrictions, etc.
Although both Google Adwords and Yahoo Search Marketing have their own unique advantages and disadvantages, it is important to touch on what they have in common. Both programs only charge for its advertisements if a user clicks one of them, thus the name pay per click advertising. Despite multiple disadvantages, both programs are great and highly recommended.
This article has been contributed by David Ritchie. David is a software developer and technical writer with over 10 years of professional experience. He is currently interested in disk defragmenter reviews and Mac scan software.