It goes without saying that everyone today has a digital footprint online. Whether individuals or businesses, we all manage to leave behind traces of our online activities. As a business though, your online presence needs to be purposeful to be effective for your company’s growth. That means expanding your brand’s digital footprint and making your online presence an effective and visible one.
Increasing your digital visibility will attract more followers, clients, and increase your sales. This carves out your position online as a trusted source of information that your audience is familiar with and can identify. Read on for an explanation on how to grow your digital footprint with simple strategies that you can put in place that can help you increase your brand awareness.
Create Killer Content
To start, as a brand, you must have a say on the information you want to educate your audience on. This requires a specific and targeted strategy for creating content to educate readers that will attract them to you. Now, content creation is not just about posting data; it’s for engaging with your audience and promoting your brand strategy. So, to understand how to represent yourself online to attract your audience read this article thoroughly.
It’s telling your audience who you are as a brand and what you stand for. It’s being actively present online, sharing the content you create, figuring out the questions your target audience is asking, and responding to them. Your content needs to be appealing and creative. Use great graphics, create informative videos, and link your content to your social media platforms to increase your traffic.
Use SEO
Using SEO is a basic strategy that should be a no-brainer. SEO utilization on your website, blog, and other platforms puts you ahead of others in search engines and is a determining factor on how frequently you show up on different digital platforms. This is how you digitally expand and promote your brand on social and digital platforms. Using your audience’s target keywords and topics will help you become listed at the top of their search results, thereby increasing your brand visibility which will result in increased traffic to your website organically. 
Social media
Now that you have your killer content and SEO optimization strategy in place, here is where you add your social media platforms to complete your digital triad. Social media is where real-time engagement with your audience happens. All of the previously mentioned digital platforms are not individual steps; they all work together to create a digital portfolio of your brand online.
When you share your blog content to your Instagram, Twitter, and Facebook pages, and partner with social influencers, you create a conversation with your followers. With this dialogue and social activity, you will be able to direct them toward your products and services, increasing your company’s digital footprint.
Expanding your brand’s digital footprint, in essence, is simple. Have a specific strategy, create great content, implement SEO, and be active on social media. How you effectively link all of these elements to work together is the trick to expanding your digital footprint.