Digital media has many advantages over its predecessor, print media. Print media had a long reign at the top where it earned many companies a lot of money. However, these are the reasons why digital media, a relative newcomer, has so quickly overtaken it.
Professionals like David Geithner MBA understand that technology is everywhere in our modern world. What this means is that anything that can be offered to people through the technological devices that they carry everywhere with them has a much higher chance of generating sales and leading to higher revenues for companies.
In the modern world, print media has a lot of disadvantages. For example, it takes up a lot of space. Buying individual, physical magazines and books can quickly result in a crowded storage area for these items. Meanwhile, consumers can literally carry an entire library’s worth of books in their pocket by purchasing digital magazines and ebooks.
Another advantage digital media has over physical media is that it can be easily and quickly accessed from anywhere, so long as the consumer has an adequate device to view them. The same can’t be said for physical books, which people must specifically carry with them. This makes split-second decisions about media consumption much more difficult.
Additionally, physical media can get damaged more easily. It can be damaged by dust, rain, fire or something else. Digital media is immune to these issues due to its availability online. If an ebook file were to become corrupted, for example, the consumer can easily delete the corrupted file from their device and re-download their purchase from the online platform they originally purchased it from. The same can be said if harm were to come to whichever device they’re using to access their digital media because the consumer can simply re-download all of their purchases onto a new device using the account information for their platform of choice.
More Ad Revenue
Digital media can also generate higher ad revenue than physical media. This is because advertisers know that digital media consumption is higher, so they’re more willing to spend money on digital ads. Additionally, digital ads create the potential for having more ad partners and more ads on your media. Print ads can’t be changed once they’re printed, but the same is not true for digital ads. Digital ads can change constantly, which means that more and varied ads can be displayed alongside the same digital media. This gives companies the opportunity to work with more, different ad partners and generate higher ad revenues.
The digital space is the future of revenue for companies. Consumers have more access to digital media, which makes them likelier to make purchases. The more purchases consumers make, the higher revenue companies will have. Digital media has several appealing advantages over print media, namely that it saves people space, is accessible from anywhere and everywhere, and is less susceptible to damage. Finally, digital media allows companies to partner with more advertisers and display more ads on their content, also leading to higher revenues.