These days starting your own blog can not only be personally fulfilling but also monetarily fulfilling. Perhaps your passion is crunching numbers and finding the best deals possible. Chances are you’ve got what it takes to start a fantastic blog centered around finance that people will turn to for advice.
Besides the expertise, however, there are a few other factors that will make your blog really stand out from the rest and be a successful source of information that people will count on, and share with their friends.
Follow these tips and watch your blog’s popularity rise as well as your bank account.
Explain Your Credibility
Without knowing where you got your expertise from, your audience isn’t likely to trust your opinion on finances as anything more than speculation. Take some time and introduce yourself to your readers explaining that you have a background in accounting, or simply have a passion for the best budgeting and money saving strategies.
By giving your readers insight into who you are, you give them a sense of who you are and why they can trust you. Without a story behind the words, you’re nothing more than a website. Personality is what keeps readers coming back for more.
Link To Useful Resources
One of the best ways to give financial advice is guiding your visitors to helpful tools. Such as credit repair services, budget calculators, or the latest financial articles.
You can also link to other blogs or websites that you find useful, and don’t worry about this taking away your traffic. There is plenty for everyone to go around, and sharing information is a gift.
Your readers want to know that anytime they choose to stop by your blog, they are going to find new content. Post regularly so that your website is up to date and keeps up with your competitors.
If you don’t have time to post every day, make an effort to post once a week on the same day at the same time so that your visitors know what to expect.
You can also link your blog to your social media so that any time you post new content, you can alert your readers.
Keep Your Content Consistent
When readers land on a financial blog, they expect to find financial related content. If you post a funny video of a cat that’s not relevant to finance, you lose credibility.
If you really must post something unrelated to your blog’s subject matter, consider starting a personal blog, or posting the content on your private social media.
Save the personal content for its appropriate place and keep your financial blog a place for strictly business.