Many people wonder whether a blog can be recycled since everyone knows that Google does not like recycled content. If you are small business owner, CEO, marketing director, or work in web design, then it important to know whether a blog’s content can be recycled without hurting SEO. The answer is yes.
Your blog content especially for WordPress website design Los Angeles can be recycled to get more traffic and leads as long as is done in the right way. It is actually a good idea since Google changes its algorithm frequently and institutes major changes such as Panda, Penguin, and Hummingbird.
Recycling versus New Content
Many people think that new content must constantly be created to make a website SEO-friendly. Although new content is extremely helpful, if you have a blog that has several posts that are quite old then you can transform this content fresh blog posts that can help increase traffic to your website. This is especially true if your content was published before Google’s release of Penguin and Hummingbird.
Google is constantly changing and it is important as a business owner follow these changes. You can save a lot of time and effort by simply recycling your old content and increase its SEO value by making a few changes. Instead of hiring someone to create new content, you can identify your top-performing blog articles and update them so that they still generate a ton of traffic and leads.
Evergreen Content
Evergreen content is old content that may not require much updating and has the potential to be re-promoted. This type of content can be re-shared on social media websites and provide links to other content in your blog as well. While some visitors may not see every new or older post that you have published, evergreen content will always remain fresh and new to your visitors. The
Steps to Recycle an Old Blog Post
1. Choose an evergreen blog post meaning that it is still relevant two years after the original post date.
2. Erase the original blog post well in advance of the time you plan to re-post the recycled content.
3. Since you do not want any trouble from Google for posting duplicates, you should also go into Google’s Webmaster tools. Under Optimization, click on the Remove URLs tool so that Google will erase the old post’s URL from its index.
4. Add a 301 redirect line to your .htaccess file. This is last one step that is needed to ensure that all other search engines will erase your blog as well. This step will also redirect anyone who clicks on an external link to go directly to your new blog post.
Although many people think that recycling old content is bad, is actually an effective way to drive more traffic and leads as well as increase conversions. The creative designers at Designspinners.com have been creating WordPress website design Los Angeles for a mix of clients since 2001. If you need your blog content recycled to help improve your website’s impact on visitors, give us a call today so that we can create most memorable user experience.