If you’re setting up a new business, the most cost-effective way of marketing and promoting your new venture is online. After all, if you’re Internet-savvy, then not only will you be using the Internet to market your business, you’ll be using it to sell your products/services too, perhaps through an e-shop or via your website.
Top 10 Ways to Marketing a New Business Online
1. Your website should be the central focus for all your online marketing. If you don’t already have one, it’s about time you did! Your website is the easiest way for customers to find your business online – especially if you’re not using any traditional advertising, such as print or TV.
2. Setting up your website is one thing, getting people to it is another. To push your website up the search engine rankings and drive more business your way, you’re going to need some SEO integration. This takes a bit of know-how. Fortunately, some online business directories, such as OgBit.com, can help here.
3. While we’re on the subject of business directories, these are another great way of getting your business noticed by prospective customers. Today, many business directories operate online for a fraction of the cost of printed directories. Just make sure your listing is well written, showcasing your USPs and expertise. For maximum benefit, remember to link your listing to your website.
4. Social networking isn’t just for kids. Your business could benefit too. LinkedIn, Facebook and Twitter are all great ways to promote your business. Just be careful how you use your social networking platforms. People don’t like being spammed. Make your content useful, interesting and relevant to potential customers.
5. As every businessperson knows, having the right connections is everything. Make sure you link your website to as many business related sites as possible. This should help with your Google rankings and send more prospective customers your way. What’s more, be part of as many online business groups as possible – very often these organisations will provide links to your website for their members.
6. Got a demonstration video for your products or services? Get it up on YouTube. You never know who might be watching.
7. For certain business, Pay Per Click (PPC) advertising really does pay dividends. Some PPC providers will even give you free trial, so you can see if PPC actually works for your business before you start paying for the service.
8. And talking about trials, is it possible to let your customers try out your products and services online? If so, consider giving an opportunity to sample your service before buying. After all, everyone loves a freebie. You might be surprised by the amount of paid repeat business you get in return.
9. More and more people are using Google Local to source the products and services they need. So make sure you’re listed. Not only does Google Local display your contact details, your customers will be able to navigate directly to you using Google Maps.
10. Finally, write a blog. This is a good way of showing off your expertise in your business sector and will help your website rank higher in search engines also.
This was a guest post by Keith Barrett.Keith takes a keen interest in a wide range of business and finance issues. He likes free business promotional methods, including business directory submissions and making full use of social media.