This is the final part of the five parts series by Ryan Chaffin.Ryan currently specializes in search engine optimization (SEO), blogging, and social media and believes in achieving your fullest potential on and off the web. You can also find Ryan on Twitter (@ryanchaffin).
The dream of any advertiser is to start a trend that is self-replicating. Essentially, put an idea out there and let the public spread it themselves. This dream has become closer to a reality over the past decade with the advent of the internet and social media. It is now not only possible, but probable, to increase online revenue for your business using social media services. These services allow you, through some creative thinking and advertising, to plant the seeds for a cultural trend into the minds of your customer base. Once that idea has been planted, it has the potential to spread like a meme through the internet, successfully piquing the interest of potential customers and then bringing them to your website.
If you, for instance, want to target an audience that will be searching for terms such as “vitamins” or “buy vitamins online” you will want to come up with something creative and catchy that will appeal to their sensibilities. This is much easier said than done. This process is not a science, it is an art; and it is sometimes difficult to pinpoint why some ideas spread on social media networks and others do not. This process is a system of trials and readjustment, which means you, as the business owner, will need to remain flexible if you want to stay relevant in the ever changing landscape of the internet.
Your main goal here is to increase your online revenue using social media. If you can target a demographic that shops online, show them in a short amount of time why and how your product will work for them, and then lure them to your website, chances are they will be interested enough in your services that they will take the plunge. As you can see there are a few distinct steps in the process of getting people to your website, and each step takes careful planning. One hiccup in any of the steps can completely derail a potential customer’s interest. If you are unsure how to proceed, then leave this to the professionals who are trained in social media.
Social media is a great way to maximize your advertising dollar by reaching customers who are truly interested in your product and having them spread your business name. This process can be tricky to implement, but once it is in place you will notice an uptick in product sales and online revenue the likes of which you have never experienced before.