While so many people are experiencing success with platforms like Instagram and YouTube, there’s still room for the standard blog to thrive. If you’re still drawn to the allure of creating your own platform and building your own blog tribe, consider the following ways you can effectively and consistently start your own blog.
1. Consider Your Content
Think about the types of content you’d like to produce. However, keep in mind that it’s not just about what you want to talk about. It’s also about what your readers want to read more about. You can test out your content by using social media posts. Try out different types of posts. See which ones your audience tends to gravitate towards the most. As you’re able to see which ones get the most engagement, you’ll get a better sense of what people want to actually read about.
2. Develop Your Marketing Strategies
Don’t just take the approach of using social media as your primary source of marketing. Instead, consider options like offline strategies. Radio placements and newspaper ads still have relevancy. Collaborate with PR firms Portland in order to get the word out about your blog. When you start a blog, you’re becoming a thought leader and an authority on a specific subject. Take it seriously by investing in your brand to get it to those who need to hear it.
3. Utilize SEO Strategies
Keywords are essential for landing on the front pages of search engines like Google. Do your best to do keyword research to implement a strong flow of consistent traffic to your website. By using the right keywords in your titles, content and photograph labels, you’d be surprised at how much traction you can gain with thoughtful and intentional SEO tactics.
4. Remain Consistent
Consistency is the name of the game when you’re dealing with blogs. If you want to gain traction, you can’t post when you feel like it. Oftentimes, people commit to something with all of the best intentions. Then, a day arrives where they’re tired and don’t feel like it. Once you lose momentum, it’s difficult to regain it. This is why it’s best to focus on consistent activities that will build your blog presence. You don’t need to produce a blog post on a daily basis. Some days might be dedicated to creating content while other days are dedicated to keyword research, meetings with Bloom Communications and strategizing for potential brand deals.
As you work on building your following, know that you might not experience an immediate explosion of followers. The internet is an oversaturated place of over-stimulated people. You’ll have to patiently build and use the right strategies that will help your followers find you. As you work on your blog on a daily basis, you’ll develop a strong following in the long haul. Just focus on building your blog empire one blog post at a time.