An infographics agency is a design firm that specializes in creating a visual representation of data that consumers often skip over if it isn’t visually appealing. If you’re working with an agency to create an infographic that represents your data or have considered designing infographics yourself, you might wonder what the infographic creation process looks like. Here’s a sneak peek at the behind-the-scenes operation of an infographics design agency.
1. Receive client request
First of all, the agency will receive the client’s request and assign it to a particular team or designer, if it’s a large agency. It’s usually better to choose one designer over working with several, because every designer’s style is different and, as the adage goes, too many cooks can spoil the soup! The client might have to fill out a questionnaire to help the agency figure out what they want.
2. Brief creation
A brief is a summary of what the client is looking for, what the agency will do, and what materials are needed, for instance. Different agencies have different requirements for what must be included in the brief, and will often email or meet with the client to get the brief created and agreed upon by both sides. The client will need to let them know what their goal for the infographic is and who the target audience is, what kind of budget and schedule they have, and so on. If the customer is providing information, the agency will ask the client to send this information by a particular time so the designers can work with it.
3. Finalize the terms
When the client and the agency are both satisfied with the brief, they will need to finalize terms such as the budget and schedule. For instance, if a customer needs the infographic quickly they may be able to pay to rush it, or if they have a smaller budget, they can wait for the standard turnaround time and save money. This is when a contract may be signed to make sure both the customer and agency are protected.
4. Infographic design
Next, the agency will need to create the actual graphic. Nothing is set in stone yet, but the tentative design will often be reflected in the finalized version, so this may take a few days. The designer will work to create an attractive, stylized graphic that communicates the message the customer has said they want to convey.
5. Client review
When the first draft of the infographic is complete, the agency will meet with the client to show them the infographic, or may email it to them. At this stage, the customer can provide feedback on what they like and dislike, whether the infographic is meeting the need they want it to meet, and so on.
6. Revision (if necessary)
If there is anything that needs to be changed, the infographic agency will work to correct it and better meet the client’s specifications. Steps 5 and 6 may be repeated several times, though the contract will often specify a maximum number of revisions.
7. Final graphic delivery
When the infographic has been designed to the satisfaction of both client and agency, it will be delivered to the customer in the chosen format (whether illustrated, animated, interactive, etc). If the agency offers marketing, they may promote it on the client’s behalf in order to generate an immediate burst of traffic and interest.
From start to finish, the process of infographic design is one of working with the customer to ensure that everyone is happy. Designers are skilled at taking the vision of a client and translating it to an eye-catching, educational graphic that resonates better with audiences than text information ever could!
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