Pinterest is the leading social media network, in terms of growth. If we look at the statistics, the network has seen unrivaled growth in the past 18 months. As a business, you need to have a presence on this social media network if you’re going to maximize your marketing potential.
- Review the Trends
Begin by looking at what people are interested in right now. What’s popular on Pinterest?
You can find the answer to this simply by monitoring the website and seeing what’s being shared most often right now. You shouldn’t just make this industry specific, however. Go wide. A company like ukhomeandpersonalloans.co.uk should look at how they can relate a popular trend to their business.
- Show What You have to Offer
To increase traffic to your website you need to give people a reason to come to your website in the first place. Show what you have to offer by posting pictures of your products and services. Use a section of your profile to show people what you have to offer.
Just be careful about promoting yourself too much. Don’t use Pinterest as another version of your catalogue.
- Invest in Infographics
Studies show that infographics are the next big thing. They have been the next big thing for the past year, and they continue to boost traffic and engagement for brands in all industries.
The beauty of infographics is they can cover absolutely anything you like. You could include product instructions, demonstrations, or just some fun and interesting facts. It’s entirely up to you!
- The Beautiful Cycle
It’s simplistic to just look at sending traffic to Pinterest and then sending it to your website. It’s a cycle. They’ll visit Pinterest. They’ll visit your website. THEN they’ll visit Pinterest again. This cycle also runs in reverse.
On you blog you can drive existing users to Pinterest, who will then engage with your boards, which will then encourage other people to visit your blog.
Make sure your images from your blogs are also on Pinterest. And make an effort to link all your images on your blog to Pinterest. Remember that many people likely don’t know you’re on the network to begin with.
- Engage with Users
Sometimes the best way to do things is to initiate a hard sell. Engage with customers directly by replying to their comments, asking questions, and reposting some of their content. Always engage with users and they’ll reward you with traffic.
Traffic Doesn’t Equal Conversions
As a final takeaway, do bear in mind that traffic doesn’t mean a thing by itself. Conversions translate to money. If you can’t convert your traffic into paying customers, none of this matters. Make sure you have a solid conversion plan once you get that traffic into your website.
That’s how you’re going to make your business into a success!